CRM Specialist

• Design and execute lifecycle and monetization strategies aligned with key business goals, supporting customer acquisition, retention, and reactivation.
• Own end-to-end CRM projects-from planning to launch-ensuring timely delivery, cross-functional alignment, and executional excellence.
• Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages.
• Collaborate with product, development, and marketing teams to integrate CRM tools and tactics seamlessly into broader initiatives.
• Leverage tools like Bloomreach (mandatory) to create personalized, automated journeys that drive engagement and revenue growth.
• Lead A/B tests and track campaign performance, providing insights and recommendations to continuously enhance CRM strategy and effectiveness.
• Incorporate AI tools to enhance personalization, streamline execution, and support day-to-day CRM workflows.

Do you have experience in Salesforce Marketing Cloud?, * 3+ years of experience in CRM or a similar role, ideally within e-commerce or digital-first businesses.

• Exposure to consumer-focused strategies, primarily B2C.
• Hands-on experience with CRM platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable).
• Comfortable using AI tools to improve efficiency, creativity, and analysis.
• Strong understanding of lifecycle marketing, customer segmentation (e.g., RFM models, behavioral triggers), and CRM KPIs (retention, open/click/conversion rates, reactivation).
• Test-and-learn mindset with a willingness to iterate based on data.
• Excellent project management and cross-functional collaboration skills.
• Clear communicator with a user-first mindset and keen attention to detail.

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis. Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. Are you passionate about CRM, customer engagement, and lifecycle marketing? Do you love making data-driven decisions that truly move the needle? Join our growing team and help shape meaningful, results-driven CRM strategies that strengthen customer relationships and drive monetization across global markets., You'll be part of a fast-moving, collaborative, and international team that values creativity, impact, and growth. CRM is a key pillar of how we connect meaningfully with our users every day, and you'll have the opportunity to shape the strategies that make it happen. Groupon is an AI-First Company We're committed to building smarter, faster, and more innovative ways of working-and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we're always keen to hear how technology improves the way you work. If you're passionate about AI or curious to explore how it can elevate your role-you'll be right at home here.