UA Manager (Apps)
Role details
Job location
Tech stack
Job description
We are hiring a UA Manager (Apps) to own the performance across the different paid and organic acquisition channels (ASA/ASO). This role requires collaboration with product and dev team to refine and optimize conversion events signals in order to implement advanced bidding strategies., * Paid Growth & Profitability: Launching from scratch new paid marketing channels to deliver high-end performance while driving results month after month.*
- ASO & Organic: Own the ASO roadmap and strategy, creating close collaboration with the marketing team.
- Channel Management: Design, launch, and scale Meta campaigns; build/optimize deep-linked Google Search campaigns; and pilot new channels like Apple Search Ads (ASA).
- KPIs performance and monitoring: monitor and report CAC, ROAS, LTV:CAC, payback), driving decisions from actionable insights.
- Creative testing & strategy: implement creative strategies collaboratively with the marketing and design teams.
Requirements
- Experience: Proven track record in consumer subscription apps only.
- Paid marketing channels experience: Google Ads, Meta Ads, Apple Search Ads. Experience with other platforms is a big plus.
- ASO & growth proven experience.
- Going to market: Must have experience launching new apps from scratch and across multiple marketing channels. Monitoring and reporting main performance marketing metrics (CAC, LTV:CAC, payback).
- Deep technical expertise: Strong knowledge of ATT/SKAdNetwork and Google Search Ads.
- Strong measurement knowledge and experience: Proficiency with an MMP and experience building actionable dashboards to drive decisions based on cohort/LTV data.
- Data driven mindset and comfortable in fast-pacing environments with strong business challenges.
- Location: Based in Barcelona (hybrid).
- RevenueCat and Firebase experience. Bigquery experience is nice-to-have.
Benefits & conditions
We offer the opportunity for permanent training, personal development, ambitious career growth, and a competitive salary!
Most of all, we offer a position in a team that thrives on being successful and being industry leaders and innovators. If you have a winning mentality, this position is for you!
Experience our benefits:
- Private health care insurance;
- Flexitime and Summer Schedule;
- Your Birthday off as a paid holiday;
- Flexible compensation plan: travel, meals & childcare;
- Subsidized Catering;
- Spanish, English, and Portuguese language lessons;
- Additional internal and external trainings through our EXOGROUP University program;
- Access to quality trainings through Udemy platform;
- English, Portuguese & Spanish language lessons;
- Training budget & study leave;
- Subsidised Well-Being Activities;
- Calm App subscription;
- Employee referral program - Earn 2500 Euros by referring someone!
- Monday team breakfast;
- Daily organic fruit;
- Free weekly yoga classes;
- Hybrid remote work.
Is this not the right role for you? Then make sure to check out all other roles we have open for you on our careers website.
