Lead - Digital Transformation
Role details
Job location
Tech stack
Job description
We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work., Description: We are seeking Lead/Senior Manager - Digital Transformation to lead the Customer Data Platform (CDP) practice which involves driving strategy, solution delivery, and stakeholder engagement across enterprise digital programs. This role involves partnering with business and technology teams to define CDP-driven transformation roadmaps, enable adoption of emerging technologies, and deliver measurable business outcomes. The ideal candidate will have strong consulting expertise, cross-functional leadership, and deep knowledge of data-driven customer experience strategies in pharma, biotech, and healthcare ecosystems.
Must Have
You will be responsible for:
Business Leadership & Strategy Define and execute the business strategy for Indegene's Customer Data Platform (CDP) practice in alignment with business objectives Develop strategic growth plans for CDP adoption across pharma marketing, patient engagement, and HCP (Healthcare Professional) experience programs Partner with sales, marketing, and consulting teams to articulate CDP value propositions and create go-to-market strategies for Life Sciences clients Identify new revenue streams and business models enabled by CDP capabilities (e.g., personalized patient journeys, omnichannel HCP engagement, advanced analytics for commercial operations) Drive business case development for CDP investments, including ROI analysis and cost-benefit assessments Establish governance frameworks for CDP implementation compliance with industry regulations (HIPAA, GDPR, CCPA etc.) Build and nurture CXO-level relationships to position CDP as a strategic enabler of customer-centric transformation Monitor industry trends, competitive landscape, and emerging technologies to inform strategic decisions and maintain market leadership Collaborate with internal leadership to align CDP practice objectives with organizational growth priorities
Consulting & Solutioning
Translate high-level business objectives into digital use cases for Life Sciences clients such as patient engagement, HCP segmentation, and omnichannel orchestration Facilitate workshops to define strategy, assess maturity, and prioritize transformation initiatives Partner with technology teams on solution design, integrations (across CRM, CDP, MarTech, ERP, Data platforms), and delivery governance Provide guidance on data strategy, analytics, reporting, and measurement frameworks to ensure ROI on CDP initiatives Manage client expectations, serve as a point of escalation, and ensure seamless delivery Drive data onboarding, identity resolution, and audience segmentation strategies for patient and HCP data Identify opportunities for new data sources and process improvements Develop and foster client relationships, especially within client's marketing operations and analytic departments Manage relationships with clients and partners and identify opportunities for new data sources Advising on, building, and maintaining complete documentation for all projects Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvement
Practice & People Development
Mentor cross-functional teams on CDP use cases, data strategy, and customer engagement strategies Contribute to thought leadership, POVs, and industry events Build partnerships with technology vendors to enhance solution offerings
Requirements
8-12 years of experience in consulting, digital transformation, or data-driven marketing. Strong knowledge of enterprise digital platforms (CRM, CDP, MarTech, ERP, Data & Analytics platforms). Proven ability to engage with senior client stakeholders and translate business needs into actionable digital solutions. Understanding of Life Sciences commercial models, omnichannel engagement, and regulatory compliance. Familiarity with emerging technologies (Gen AI, automation, cloud, data platforms). Track record of driving revenue growth, practice building, or business development. Excellent leadership, communication, and stakeholder management skills.
Good to have
Experience with specific digital platforms (Salesforce, Adobe, Tealium, Segment, Treasure Data, etc.). Exposure to customer experience design, analytics, and omni-channel engagement. Certifications in digital platforms, analytics tools, or project management (Agile, PMP, etc.). Knowledge of data privacy regulations and compliance frameworks.