Senior E-Commerce Executive

We're on the lookout for a Senior Ecommerce Executive who loves digging into data, spotting opportunities, and turning insights into action. This role is all about making our customers' online experience the best it can be - removing friction, adding personal touches, and making sure every click counts. You'll balance creativity with commercial thinking to deliver changes that really move the needle for both our customers and AO.

Our people are our superpower, and we're unstoppable when we're together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we're together!

Here's What You Can Expect To Be Doing

Conversion Rate Optimisation:

• Develop and deliver CRO strategies to improve onsite performance and customer experience.
• Analyse customer behaviour to identify friction points and optimise the purchase funnel.Ensure all initiatives align with wider business objectives and commercial goals.

Personalisation & Engagement:

• Implement personalised experiences across the site, including product recommendations, social proofing, and tailored content.Drive initiatives that make content and messaging more relevant for individual customer segments.

Data Analysis & Insights:

• Use analytics to measure the impact of CRO initiatives and provide actionable insights.
• Monitor key metrics such as revenue per visitor, conversion rate, and AOV to inform optimisation strategies.

Testing & Experimentation:

• Lead and build A/B tests to validate hypotheses and measure performance improvements.
• Collaborate with UX designers, web analysts, developers, and internal/external teams to implement test variations.

Stakeholder Collaboration:

• Communicate findings and recommendations clearly to both technical and non-technical stakeholders.

• Proven experience in conversion rate optimisation within an e-commerce environment.
• Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
• Excellent storytelling ability - translating data into compelling narratives about customer behaviour and optimisation opportunities
• Experience in A/B testing and experimentation frameworks.
• Familiarity with analytics tools (GA4 preferred but not essential).
• Experience with tools such as Bloomreach, Coveo, Dynamic Yield, and Monetate are essential

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.

• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!, Surname * Email * Mobile * Upload your CV * Choose to upload file

That's great! We'd love to know more about you!

How do you describe your gender identity? How do you describe your ethnic background? How do you like to describe your sexual identity or sexual orientation? Do you identify as a person with a disability or are you a person with accessibility needs? How would you describe your Neurodiversity?

Great! Do you require any reasonable adjustments if we were to invite you to an interview?

Reasonable adjustments

What are reasonable adjustments?

We want to make sure you have the best possible experience throughout our recruitment journey. If there's anything we can do to make the process more comfortable or accessible, like arranging a ground floor meeting room for an interview or having a sign language interpreter join you, please let us know below. We're here to support you every step of the way. If this role was recommended to you by someone already working at AO, please tick the box and let us know their name. Referrer First Name Referrer Last Name By ticking, this means you are giving us your permission to keep in touch with you over the next 12 months using the information you have submitted. We will share content with you every now and then about AO and update you on relevant job opportunities. To opt out at any point, please email careers@ao.com

Your applications in!

One of our recruitment team will be in touch soon with an update as soon as they can.

In the meantime, why not check out what life at AO is all about! Explore Now What are your salary expectations? * This role is based onsite, 5 days a week at our Horwich office. Please confirm this is ok for you * Do you now or will you in the near future require visa sponsorship? * Current / last job title * Company name * Time in current job * When can we call you? * Describe your responsibilities *

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AO is for everyone!

We should all feel that we belong. That's why we are creating a welcoming and inclusive place to work.

We're proud to be different. From how we look to the way we talk to our customers, we skip to the beat of our very own drum. We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.

We believe the people we employ should reflect the diversity of our customer base; that way, we can communicate in a way that recognises all backgrounds, races, ethnicities, genders, ages, religions, abilities, and sexual orientations.

And that's why we're asking these questions. Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer. Read more

How will we use the data?

After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve.

The data collated won't have any impact on your application and is not shared with hiring managers or the recruitment team.

We're known for helping our customers brilliantly - and it's no different for AOers. We care about more than what's on your CV, because together we can do extraordinary things.