CRM Manager (Salesforce)Clearbank
Role details
Job location
Tech stack
Job description
We are looking for a dynamic and strategic CRM Manager (Salesforce) to lead the development, optimisation, and governance, including day-to-day management of our Salesforce platform across the ClearBank Group . This role will be instrumental in ensuring Salesforce delivers value across multiple business functions, enabling customer engagement, operational efficiency, and data-driven decision-making.
You will be responsible for aligning CRM capabilities with Group-wide priorities, managing a small but high-performing team, and collaborating with senior stakeholders to deliver scalable, compliant, and innovative CRM solutions., Strategic CRM Leadership
- Lead the development and execution of a comprehensive CRM strategy aimed at driving business growth, enhancing customer experience, and achieving targeted revenue outcomes.
- Serve as the owner of Salesforce, setting the vision for how CRM enables customer lifecycle management, internal collaboration, and business intelligence.
- Act as a trusted advisor to the Executive Committee on CRM-related opportunities and risks.
Enterprise Enablement
- Partner with senior leaders across the Group to identify and prioritise CRM initiatives that drive commercial outcomes, operational efficiency and enhance the organization's competitive position
- Ensure Salesforce is embedded into core business processes, from onboarding and servicing to risk management and compliance.
- Partner with Compliance, Infosec and Data Security teams to ensure CRM initiatives meet regulatory standards (e.g., FCA, GDPR).
Platform Ownership & Innovation
- Oversee the architecture, configuration, and integration of Salesforce with other core enterprise systems.
- Drive innovation through automation, AI, and analytics capabilities within the platform.
- Ensure platform scalability, security, and compliance with regulatory standards (e.g., GDPR, FCA, DNB).
Governance & Performance
- Establish and lead CRM governance forums to manage roadmap prioritisation, data quality, and platform standards.
- Define and track KPIs to measure CRM effectiveness, adoption, and ROI across the Group.
- Ensure robust change management and training programmes to support user adoption.
Team Leadership
- Develop and lead a high-performing CRM team, including Salesforce architects, product managers, and analysts on day-to-day operations, to drive product development, prioritization and product backlog management.
- Foster a culture of collaboration, continuous improvement, and customer-centricity.
Requirements
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Proven track record of success in a similar role, leading CRM strategy and Salesforce platform management in a regulated industry (preferably banking or fintech).
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Strong technical understanding of Salesforce architecture, capabilities and eco system (Apex, Lightning, Service Cloud, Experience Cloud).
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Experience with Salesforce deployment tools (e.g., Gearset, Copado) and integrations (e.g., Jitterbit, DocuSign).
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Salesforce certifications (Administrator, Advanced Admin, Sales/Service Cloud Consultant) highly desirable.
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Excellent leadership, communication, and stakeholder engagement skills.
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Strategic thinker with a data-driven mindset and passion for customer-centric innovation
Benefits & conditions
- We're flexible - We support a culture of flexibility which allows our employees to achieve a strong work-life balance.
- Offices - Work in a way that works for you - whether that's in the Amsterdam office, at home, or hybrid.
- Holiday - 27 days of annual leave per year, plus public holidays.
- Work abroad - You have the flexibility to work outside of the Netherlands for up to 30 days in a rolling 12-month period.
- Socials - Regular social events open to all.
- Holiday swap - Option to swap your bank holidays to any other day of your choice.
- Wellbeing - long term disability cover and accident cover.
- Bigger than ClearBank - Take a couple of days per year to do something that matters to you.
- Pension - We offer generous pension contribution without mandatory employee contribution.
- Expense coverage - Mobile phone allowance and travel cost reimbursement.
- Family - Enhanced family-friendly leave.
- Personal development - We offer personal development budgets, opportunities to take part in role-related training and unlimited LinkedIn Learning.
And not forgetting the biggest benefit of all. The opportunity to be part of an incredible team that's building a tech-bank fit for the future.
A little bit more about us!
ClearBank is Where You Can belong:
At ClearBank we think about Diversity, Equity and Inclusion (DE&I) a lot. Not because we think we should. But because we know we should - how else can we build a happy workforce and be successful as a business. We're committed to making sure our teams reflect society. And we put energy and effort into making this a place where everyone feels at home, where they're given the trust and encouragement to do their very best work. Here are some of the things we're most proud of:
- 42% of our senior management roles are held by women
- Our enhanced family leave policies
- Launching our partnership with Code First Girls
- Increasing awareness of neurodiversity in the workplace through our partnership with the Inclusive Group