Data Analyst

As a Data Analyst, you will transform marketing and customer data into actionable insights that drive commercial performance. You'll work closely with marketing stakeholders to support campaign optimisation, customer acquisition, and engagement strategies across both B2B and B2C audiences., * Deliver actionable insights to support B2B and B2C marketing strategies * Analyse marketing performance, customer behaviour, and campaign effectiveness * Extract, manipulate, and analyse data using SQL * Develop and maintain dashboards and reports using Power BI * Use Google Analytics to track and optimise digital performance * Apply Python for advanced analysis, automation, and data modelling * Partner closely with marketing teams to translate business questions into data-driven solutions * Present insights and recommendations clearly to non-technical and senior stakeholders * Ensure data accuracy, consistency, and adherence to governance standards * Contribute to continuous improvements in reporting, data quality, and analytical processes

Proven experience in a mid-senior Data Analyst role, ideally within marketing or customer analytics * Demonstrated experience delivering insights for both B2B and B2C clients * Strong SQL skills (essential) * Hands-on experience with Power BI * Solid working knowledge of Google Analytics * Experience using Python for data analysis or automation * Excellent communication and stakeholder engagement skills * Experience within financial services or a regulated environment is desirable * Ability to translate complex data into clear, commercially focused insights

Our client is a fast-growing financial services company known for its data-driven culture and customer-focused approach. They are expanding their analytics capabilities and seeking a mid-senior level Data Analyst to join the Marketing team to support both B2B and B2C initiatives.