Marketing Technologies Business Product Owner : Marketing Automation
Role details
Job location
Tech stack
Job description
Bei Roche kannst du ganz du selbst sein und wirst für deine einzigartigen Qualitäten geschätzt. Unsere Kultur fördert persönlichen Ausdruck, offenen Dialog und echte Verbindungen. Hier wirst du für das, was du bist, wertgeschätzt, akzeptiert und respektiert. Dies schafft ein Umfeld, in dem du sowohl persönlich als auch beruflich wachsen kannst. Gemeinsam wollen wir Krankheiten vorbeugen, stoppen und heilen und sicherstellen, dass jeder Zugang zur Gesundheitsversorgung hat - heute und in Zukunft. Werde Teil von Roche, wo jede Stimme zählt. Die Position
Are you a MarTech expert who thrives on turning complex business visions into tangible digital reality?
At Roche, we are building a harmonized, world-class customer engagement ecosystem. As our MarTech Product Owner, you will be the heartbeat of an Agile Release Train (ART). You will sit at the intersection of business strategy and technical execution, translating the "Big Picture" roadmap into high-impact user stories that empower our global affiliates and enhance the lives of patients worldwide.
The Opportunity
- Execute the Roadmap: Translate global marketing strategy features into well-defined user stories and prioritized backlogs that drive value across the enterprise.
- Lead the ART: Act as the primary business SME within the Agile Release Train, collaborating with Roche Digital Technologies (IT) and external vendors to ensure flawless product delivery.
- Champion Innovation: Proactively identify opportunities for AI and automation to evolve our "Marketing Strategy" capabilities.
- Drive Adoption: Own the end-to-end lifecycle of your product-from initial process design and SOP creation to global roll-out, training, and KPI tracking.
- Global Collaboration: Work across boundaries to align with Solution Owners, ensuring your product integrates seamlessly into the wider Roche MarTech ecosystem.
Requirements
Do you have experience in Salesforce Marketing Cloud?, Do you have a Master's degree?, You are a "VACC" leader (Visionary, Architect, Catalyst, Coach) who is comfortable navigating a decentralized, global environment. You know how to synthesize complex technical topics into compelling narratives.
- Industry Core: 5+ years of experience in Pharma/Biotech with deep expertise in Marketing Strategy domains.
- Transformation Track Record: 5+ years in large-scale, international technology transformations.
- Agile Expertise: Proven experience as a Product Owner in Scaled Agile (SAFe) or DevOps environments.
- Platform Fluency: Hands-on experience with CRM and Marketing Automation ecosystems (e.g., Salesforce Marketing Cloud, Adobe, Veeva).
- Lean Mindset: Expertise in applying Lean methodologies (Six Sigma/Kaizen) to optimize business processes.
- Communication: Exceptional English skills with the ability to facilitate difficult conversations and build trust with diverse stakeholders.
- Education: University degree required (MBA or related graduate degree is a plus).
- Travel: Ability to travel globally ~20% of the time.
Ready for the next step? We look forward to hearing from you. Apply now to discover this exciting opportunity!