CRM Data Specialist

The CRM Data Specialist plays a key role in strengthening CRM performance through advanced data analysis, actionable insights, and continuous performance monitoring. This role supports CRM strategy and execution by transforming data into clear recommendations that enable the teams to activate, optimize, and scale CRM initiatives.

You will work closely with Digital, IT, and Global teams, contributing to CRM projects and ensuring data-driven decision-making across the customer lifecycle.

What you'll get to do

CRM Data & Insights

• Analyze CRM and customer data to identify trends, opportunities, and performance drivers
• Define and monitor CRM KPIs to support performance analysis across the customer lifecycle
• Translate data into clear, actionable insights for CRM and business teams

Reporting & Visualization

• Design and maintain dashboards and reporting using SQL and Looker
• Ensure data quality, consistency, and reliability of CRM reporting
• Track CRM performance against objectives and highlight optimization opportunities
• Enable teams to activate insights and monitor results over time

CRM Projects & Strategic Support

• Contribute to CRM project implementation (tools, data models, processes, integrations) in close collaboration with IT
• Provide data-driven input into CRM roadmap and strategic initiatives
• Coordinate with Digital, Global, IT, and external partners to support delivery

Ways of Working

• Operate in an agile environment, managing multiple priorities simultaneously
• Apply project management principles to track progress and deliverables
• Act as a link between data, technology, and business teams

Do you have experience in Tableau?, Do you have a Bachelor's degree?, * Experience: 3-5 years of experience in a CRM, data, analytics, or agency environment

• Education: University degree in Business Administration, Marketing, Digital, Information Systems, Data Analytics, or equivalent. Education background with a strong analytical and quantitative orientation
• Languages: English is a must, Spanish preferred, * Strong analytical and critical-thinking mindset, with the ability to translate data into actionable insights
• Structured, detail-oriented, and results-driven approach
• Comfortable working in fast-paced, agile environments with multiple stakeholders
• Strong communication skills, able to explain insights clearly to non-technical audiences
• Proactive, curious, and solution-oriented, with a continuous improvement mindset

Specific Knowledge required:

• Strong hands-on experience with SQL for data extraction, transformation, and analysis
• Proven experience with BI / reporting tools (Looker, Power BI, Tableau, or equivalent)
• Solid understanding of CRM concepts: customer lifecycle, segmentation, campaigns, and performance measurement
• Experience working with cross-functional teams and external agencies

Nice to Have

• Experience supporting CRM platforms (Salesforce, Adobe, HubSpot, or similar)
• Experience in retail, beauty, luxury, or consumer goods environments
• Familiarity with data modeling or customer data platforms (CDPs)

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world. Job Req ID: 30408

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.