Senior Data Analyst
Role details
Job location
Tech stack
Job description
This is an excellent opportunity for an ambitious Snr. Data Analyst to grow as part of the central team on one of the agency's exciting new clients. Working alongside analytics team and channel specialists in London and supporting wider European team, the chosen candidate will play an integral role in building data-driven solutions and analysis for all areas of digital marketing. You will own reporting, liaise with dev teams for dashboard development and lead and deliver advanced analytics projects for the client.
In this role you'll be responsible for:
Work closely with the media planning team to measure the effectiveness of digital media campaign performance
Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
Lead various analytics projects including hypothesis testing, advanced analysis, primary research, forecasting, and digital attribution modelling
Collaborate with other analysts in the team to identify opportunities to improve the marketing process
Generate insightful visualizations and performance dashboards to depict data
Retrieve raw research data compiled from 3rd party media tools (competitive spends, audience sizing) and synthesize it into usable forms for media team usage
Serve as the main contact point for internal requests from the media teams
Direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
Requirements
Do you have experience in Tableau?, Proven experience in a media analytics role with a solid grasp of statistical concepts
Adequate understanding of analytics techniques such as: forecasting, segmentation, univariate & multivariate statistical analysis, hypothesis testing
Experience with data manipulation and visualization tools including SQL, R/Python, Tableau/Power BI
Experience with web analytics platforms is preferred
Familiarity with integrated, multi-channel marketing/advertising campaign tactics - including off-line and online/digital channels
Client-facing experience
Key attributes:
Strong Problem-solving skills are essential.
The ability to present complex ideas and results to clients in a simple way
Benefits & conditions
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise., Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
