Website Manager

I am supporting a well-established, fast-growing business within the outdoor lifestyle sector that is looking for an experienced Website Manager to join on a maternity cover contract. This is an excellent opportunity for someone who thrives on improving digital performance and shaping high-quality ecommerce experiences.

The Role

You will be responsible for the performance, optimisation and day-to-day management of a major ecommerce website. The brand identity and design are already in a strong place; your focus will be on usability, commercial impact and continuous improvement.

You will work closely with Marketing, Commercial and IT teams to maintain a fast, intuitive and commercially effective website experience across all customer journeys.

Key Responsibilities

Website and Product Management

• Launch and update product listings using brand-supplied content
• Maintain an accurate, up-to-date product catalogue
• Refresh wider site content as needed

E-Commerce and Conversion Optimisation

• Use analytics and behavioural data to increase conversion and retention
• Refine layouts, calls-to-action and messaging
• Run A/B and multivariate testing
• Track KPIs including conversion rate, AOV, CPA and revenue contribution

Website Development and UX

• Own and improve user journeys, navigation and category structure
• Brief and manage external development partners
• Keep up to date with ecommerce best practice

Marketing Activation and Promotions

• Manage digital banners, campaigns, promotions and offer codes
• Support product launches and key trading moments

Reporting and Insights

• Use GA4, Adobe Commerce and heatmapping tools to analyse user behaviour
• Report on funnel metrics and site performance
• Present monthly updates with recommendations

Team Leadership

• Line manage a Website Admin Assistant
• Oversee workload planning and prioritisation

Strong experience managing and optimising ecommerce websites

• Knowledge of CMS platforms such as Adobe Commerce, Magento or Shopify
• Understanding of UX, merchandising and CRO
• Experience with analytics tools, A/B testing and behavioural insight
• Strong copywriting and commercial awareness
• Confident with HTML/CSS
• Experience using GA4, Tag Manager or similar