CRM Specialist

As CRM Specialist, you will be responsible for delivering high-performing, data-driven customer lifecycle campaigns across email, SMS and push notifications. You will ensure our data is clean, our workflows are optimised, and our communications are engaging, personalised and revenue-focused.

You will play a key role in improving retention, strengthening loyalty and enhancing the customer journey across European markets.

Key Responsibilities

CRM Strategy & Campaign Execution

• Plan and deploy high-volume multi-channel campaigns (Email, SMS, Push)
• Write engaging, on-brand copy and coordinate visual assets with design teams
• Build advanced customer segmentation strategies (VIP, at-risk, new customers, etc.)
• Manage A/B testing strategies to optimise open rate, CTR and conversion
• Create and optimise automated lifecycle flows based on behavioural and purchase data
• Track, analyse and report on weekly performance against revenue and retention targets
• Support CRM platform optimisation (Klaviyo experience highly desirable)

Loyalty & Retention

• Support the design and rollout of loyalty and membership initiatives
• Analyse retention metrics and customer lifecycle evolution
• Drive initiatives to reduce churn and increase repeat purchase frequency

Cross-Functional Collaboration

• Partner closely with E-commerce, Retail, Brand and Data teams
• Coordinate CRM activations across multiple European markets
• Ensure local relevance while maintaining brand consistency

KPIs

• Open Rate, CTR and Unsubscribe Rate
• Revenue generated per campaign
• Reduction in churn rate
• Growth in active members and repeat purchase frequency

Do you have experience in Marketing?, * 3-5 years' experience in CRM, email marketing or lifecycle marketing (retail or consumer-focused environment preferred)

• Strong analytical mindset with experience interpreting campaign data
• Confident copywriter with strong attention to detail
• Experience with Klaviyo or similar CRM platforms
• Experience managing multi-market or multi-language campaigns is a strong advantage
• Fluent English required; additional European languages beneficial