Specialist, CRM

You will support the Western Europe Customer Engagement team during a maternity cover, and be responsible for planning, executing, and optimizing CRM and loyalty communications, especially for the French market. The role manages a high volume of newsletters and tactical campaigns, ensuring strong performance, commercial relevance, and on-brand execution. This position partners closely with Retail Excellence, eCommerce, Media, GTM, and the wider marketing teams to deliver best-in-class customer engagement., CRM & Campaign Execution

• Manage 4 newsletters per week, with increased cadence during peak (e.g., 1 per day during Black Friday).
• Coordinate end-to-end campaign delivery: briefing, content checks, testing, deployment, and performance monitoring.
• Adapt communications quickly in response to last-minute changes (pricing, product availability, creative updates).

Loyalty Program Management

• Support My Pandora loyalty program (points, vouchers, rewards).
• Ensure accurate loyalty messaging within CRM flows and campaign communications.

Cross-Functional Collaboration

• Work closely with Retail Excellence, eCommerce, Media, GTM, and Operations to ensure accurate and timely information (new openings, product launches, stock issues, bestsellers).
• Validate launch readiness (e.g., check product availability online prior to newsletter send).
• Participate in weekly meetings, updating plans based on sales results, stock levels, product performance.

Performance & KPIs

• Monitor and optimize:

• Open rate
• Click-through rate
• Conversion rate
• Basket value

• Apply insights to weekly planning and content adjustments.

Project & Workflow Management

• Manage multiple CRM projects simultaneously in a fast-paced environment.
• Adjust campaign calendars weekly based on commercial priorities and market dynamics.
• Ensure CRM communications reflect real-time business needs (stock-outs, push on bestsellers, new launches).

Team Context

• Works closely with the other CRM specialists in the team, based in Madrid and Paris.
• Support rest of teams and cross-market alignment is important in this role

• Highly responsible, reliable, and proactive.
• Previous CRM & Loyalty experience is required (min.2 years)
• Use of tools like Bloomreach, or Salesforce is a plus
• Strong attention to detail and quick decision-making under pressure.
• Curious, adaptable, and able to operate as a 360° "Swiss army knife" marketer.
• Transparent communicator, collaborative, and able to challenge constructively.
• Creative mindset - experience retail, ecom or fast-paced industries is valued.

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.