Digital Marketing Executive (Content)
Role details
Job location
Tech stack
Job description
Content publishing: Support the Digital Content Manager in managing the editorial process and content pipeline. Preparation of content for publishing across the website, intranet and social channels.
Content optimisation: Working with Digital Manager and BD team to help improve search engine, LLM and generative engine optimisation and digital performance.
Reporting and insights: Working with the Digital team to develop commercially focused digital channel reporting and analytics.
Campaign activation: Collaborate with other internal stakeholders and Business Development to ensure the delivery of effective campaigns., As defined by the General Data Protection Regulation (GDPR) Fieldfisher is the Data Controller and ultimately responsible for ensuring the data you provide is kept secure, processed correctly and that you understand your legal rights in relation to the data you provide.
The recruitment software we use via this website is supplied by IRIS Software Group Limited and they are defined as a Data Processor under the GDPR. They will only process your data in accordance with our instructions., * Professional information (for fee earners) - information regarding your professional history, including but not limited to, date of admission; in which jurisdiction did you qualify; have any complaints been made against you to a regulatory body.
- Criminal offence information - whether you have any criminal convictions
- Other information you voluntarily provide throughout the process, including through assessment centres / exercises and interviews.
We may need to collect, or request, some Sensitive Personal Information for legitimate recruitment related purposes: for example, information about your racial/ethnic origin, gender and disabilities for the purposes of equal opportunities monitoring, to comply with anti-discrimination laws and for government reporting obligations; or information about your physical or mental condition to consider accommodations for the recruitment process and/or subsequent job role. For the most part, the provision of this information will be entirely voluntary, however, Fieldfisher operates a number of programmes designed for underrepresented student groups where the processing of the information is required. We will make this clear at the relevant time and provide a separate privacy notice to explain this processing. You may provide, on a voluntary basis, other Sensitive Personal Information during the recruitment process.
Personal information collected from other sources
- References provided by referees.
- Other background information provided or confirmed by academic institutions and training or certification providers.
- Criminal records data obtained through criminal records checks.
- Information provided by background checking agencies and other external database holders (for example credit reference agencies and professional / other sanctions registries).
- Information provided by recruitment or executive search agencies.
- Information collected from publically available sources, including any social media platforms you use or other information available online. (in each case, where permissible and in accordance with applicable law).
- Purposes for processing personal information
We collect and use this personal information primarily for recruitment purposes - in particular, to determine your qualifications for employment and to reach a hiring decision. This includes assessing your skills, qualifications and background for a particular role, verifying your information, carrying out reference checks or background checks (where applicable) and to generally manage the hiring process and communicate with you about it.
If you are accepted for a role at Fieldfisher LLP, the information collected during the recruitment process will form part of your ongoing staff member record and will be processed in accordance with our Employee Privacy Notice. The data will remain live in the recruitment platform for 21 months.
If you are not successful, we may still keep your candidate account open for up to 21 months, to allow us to consider you for other suitable openings within Fieldfisher LLP in the future unless you request that we delete your account. Applications for those who are unsuccessful are deleted 12 months after the submission date.
- Who we share your personal information with and transfers abroad
We take care to allow access to personal information only to those who require such access to perform their tasks and duties, and to third parties who have a legitimate purpose for accessing it. Whenever we permit a third party to access personal information, we will implement appropriate measures to ensure the information is used in a manner consistent with this Notice and that the security and confidentiality of the information is maintained.
Transfers to other group companies
We will share your personal information with other members of the Company's Group around the world in order to administer our recruitment processes and store data.
Transfers to third party service providers
We may make certain personal information available to third parties who provide services relating to the recruitment process to us, including:
- recruitment or executive search agencies involved in your recruitment, e.g. AllHires; Reed; NIJobs, Cappfinity.
- background checking or other screening providers and relevant local criminal records checking agencies, e.g. Credence
- data storage, shared services and recruitment platform providers, IT developers and support providers and providers of hosting services in relation to our careers website
- third parties working in collaboration with Fieldfisher for the provision of programmes designed for underrepresented student groups
We may also disclose personal information to third parties on other lawful grounds, including:
- Where you have provided your consent;
- To comply with our legal obligations, including where necessary to abide by law, regulation or contract, or to respond to a court order, administrative or judicial process, including, but not limited to, a subpoena, government audit or search warrant;
- In response to lawful requests by public authorities (including for tax, immigration, health and safety, national security or law enforcement purposes);
- As necessary to establish, exercise or defend against potential, threatened or actual legal claims;
- Where necessary to protect your vital interests or those of another person; and/or
- In connection with the sale, assignment or other transfer of all or part of our business.
In some cases, the sharing described above may result in your personal information being transferred internationally, including from the European Economic Area to a country outside it. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).
Specifically, our partnerships, and third party service providers operate around the world. This means that when we collect your personal information we may process it in any of these countries. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Notice. The safeguards we have taken include implementing the European Commission's Standard Contractual Clauses for transfers of personal information to our non-EEA members operating under the Fieldfisher brand, which requires our non-EEA members to protect personal information they process from the EEA in accordance with European Union data protection laws. Our Standard Contractual Clauses can be provided on request.
We have also implemented similar appropriate safeguards with our third party service providers and partners and further details can be provided upon request. The transfer of personal data to third party service providers outside of the UK and the EEA takes place on the basis of data protection adequacy decisions by the UK or the European Commission or via the implementation of EU data protection standard contractual clauses.
- Legal basis for processing personal information
Our legal basis for processing your personal information as part of the recruitment process is:
- our legitimate interests (as summarised above in Section 3) (which are not overridden by your data protection interests or fundamental rights and freedoms, particularly taking into consideration the safeguards that we put in place, for example, those outlined in Section 4 above);
- to comply with applicable immigration and/or employment laws and regulations;
- to take steps prior to entering an employment contract with you, where you are considered for employment;
- in circumstances where you have made the data public;
- where we have your consent to do so. Where we have requested your consent to process your personal data, you have the right to withdraw your consent at any time;
- to protect the rights and interests of Fieldfisher LLP, our employees, applicants and others, as required and permitted by applicable law.
If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your 5 personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided in Section 8 below.
- Data retention periods
Personal information will be stored in accordance with applicable laws and kept as long as needed to carry out the purposes described in this Notice or as otherwise required by applicable law. Generally this means your personal information will be retained:
- in accordance with the retention periods set out in Fieldfisher's Staff Privacy Notice (where you become our employee); or
- for a period of 12 months after the submission date of your application unless you request that we delete your application.
- Your data privacy rights
You have the following data protection rights:
- If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by sending an email to data.protection@fieldfisher.com;
- You can object to the processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. You can exercise these rights by contacting us by email at data.protection@fieldfisher.com;
- You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please email data.protection@fieldfisher.com;
- Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent; and
- You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.)
We respond to all requests received from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
- Updates to this Privacy Notice
We may update this Privacy Notice from time to time in response to legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, which will be consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Notice changes if and where this is required by applicable data protection laws.
You can see when this Privacy Notice was last updated by checking the "last updated" date displayed at the end of this Privacy Notice., We will also request that you provide information on your gender, racial/ethnic origin and disability for the purposes of diversity monitoring; the disclosure of this information is entirely voluntary. Where necessary, we will collect medical information to ensure we can provide appropriate levels of support to you, as required, during the interview, assessment and placement stages. We will not use any of your information for any other purpose.
For the purposes of this scheme, Fieldfisher act as a data controller.
You have the following data protections rights, where applicable:
- You have the right to request access to personal data about you (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you, and to check that we are lawfully processing it.
- You have the right to request rectification, correction, or updating to any of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
- You have the right to request personal data provided by you to be transferred in machine-readable format ("data portability"), to the extent this right is relevant in the employment context.
- You have the right to request erasure of personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You have the right to request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you (e.g. if you want us to establish its accuracy or the reason for processing it).
- You have the right to object to the processing of your personal data in certain circumstances.
Requirements
We are looking for a driven team player who can help deliver our digital marketing and broader Business Development and Marketing strategy across our digital channels.
The role will support the Digital Marketing team in the preparation and publishing of website and social media content, engage in the Content Editorial process, and support the Digital Manager in website optimisation for SEO and GEO. You will support the Digital Manager with our analytics and reporting, developing regular reports
The successful applicant will have knowledge of the digital marketing landscape within a professional services environment, be a team player with good communication and analytical skills and attention to detail, and will come with a collaborative, hardworking and tenacious attitude., Technical proficiency: Experience using enterprise CMS and website platforms. Excellent understanding of SEO and GEO and how to optimise content effectively. Experience in email marketing, preferably with Interaction and Vuture VX experience but this is not essential. Working knowledge of generative AI and its application in a B2B / professional services marketing environment.
Understanding of Google Analytics 4 and reporting tools, including Looker studio and Power BI.
Working knowledge of Accessibility standards for websites and digital channels.
Communication & interpersonal skills: Strong analytical, verbal and written communication skills to deliver reporting, manage projects and build relationships with internal clients and external suppliers.
Attention to detail: Meticulous attention to detail to ensure quality control and high standards in all work.
Qualifications and experience
Education: Educated to A Level or equivalent
Professional experience: Proven experience, minimum 2 years, working in a professional services environment, managing multiple workstreams, and engaging with internal stakeholders., * We don't have a type. We believe our differences are our strength; varied cultures, approaches and experience can only benefit us.
Benefits & conditions
- In the office or WFH?: We think the best balance is more time in the office than at home, so we operate a 60:40 rule.
- Beyond salary: We offer plenty of benefits; private medical insurance, health cash plan, dental insurance, life assurance, critical illness insurance, matched pension contributions up to 7%, holiday trading, plus many more. Visit: Reward & Benefits ¦ Fieldfisher.
- Modern Office Space: Located in the iconic Titanic Quarter with excellent commuter links and parking nearby.
- Nurturing your talent: Take a 'build a career' approach to your training. You'll be on a pathway but free to wander if you see something you'd like to study more closely.
- Funnel your interests: You have a life outside work, and we can help it to flourish. Join clubs, affinity networks, inclusive events, and pro bono/charity initiatives.
Inclusion is not exclusive:
If all our differences are highlighted, no one stands out for being different. At Fieldfisher, all our rich diversity is celebrated.
We will provide the equipment to allow you to shine, at interview and beyond. Just let us know what you need.
For accessibility information on our Belfast office, visit: Accessing Fieldfisher Belfast Hub ¦ Fieldfisher
