Data Lead | Hybrid/Remote

RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed., We're looking for a proactive and insight-driven Data Lead to shape, refine and elevate our data offering.

Working closely with the Director of Data & Performance, you'll lead the design and delivery of measurement strategies, tracking, reporting and analytics solutions across a portfolio of clients. This is a hands-on role that blends strategic thinking, technical delivery and client partnership, helping turn business goals into clear measurement plans, reliable datasets and actionable insight., * Lead measurement planning and KPI frameworks aligned to client objectives.

• Conduct data and tracking audits, including tags, pixels, consent-aware measurement, UTMs and naming conventions.
• Implement and QA tracking across client-side and server-side setups where appropriate.
• Build and maintain dashboards and reporting solutions using Looker Studio, Google Sheets, BigQuery and Supermetrics.
• Support experimentation and CRO programmes through test design, measurement frameworks, QA, analysis and insight.
• Analyse performance data to uncover trends, opportunities and actionable recommendations.
• Develop workflows, templates and documentation to improve delivery and consistency.
• Partner with key clients, Account Managers and channel specialists to deliver excellent service.
• Support new business proposals, pitch meetings and the ongoing development of our data offering.

You're a strategic, detail-focused problem solver with a passion for data, measurement and digital marketing. You can turn complexity into clarity, thrive in a collaborative agency environment and enjoy finding smarter ways of working.

What You'll Bring

• Strong experience in analytics, tracking and reporting in a digital marketing environment.
• Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
• Confidence using BigQuery and SQL for analysis and reporting.
• Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
• Experience implementing tracking solutions and conducting audits.
• Excellent communication skills and the ability to explain technical concepts clearly.
• Strong organisation, attention to detail and the ability to manage priorities.
• A collaborative mindset, with the confidence to work independently and drive improvements.
• Experience with server-side measurement such as Cloud Run or Stape.io.

Nice to Have

• Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
• Knowledge of Power BI, dbt, Git or privacy-aware measurement design.

AI & INNOVATION

We believe AI won't replace humans, but humans using AI will. You'll help shape how we use AI to improve efficiency, innovation and data-led decision-making across the team. You don't need to be an AI expert, just curious, open-minded and ready to experiment., * Strong experience in analytics, tracking and reporting in a digital marketing environment.

• Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel.
• Confidence using BigQuery and SQL for analysis and reporting.
• Strong understanding of KPI frameworks, attribution, channel measurement and performance insight.
• Experience implementing tracking solutions and conducting audits.
• Excellent communication skills and the ability to explain technical concepts clearly.
• Strong organisation, attention to detail and the ability to manage priorities.
• A collaborative mindset, with the confidence to work independently and drive improvements.
• Experience with server-side measurement such as Cloud Run or Stape.io., * Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty.
• Knowledge of Power BI, dbt, Git or privacy-aware measurement design.
• Informal or formal qualifications preferred, but not necessary., We look for people with curiosity, energy and a genuine desire to grow, both personally and professionally. Whether you're just starting out or bringing years of experience, we want people who are switched on, motivated and kind.

Above all, you'll need to wear CAPES, our values that guide how we work and who we hire: Communicator. Accountable. Positive. Effective. Self-Aware.

LOCATION & FLEXIBILITY: Hybrid/Remote. We're open to discussing arrangements that work best for you. DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly). PACKAGE: Up to £50,000 DOE+Benefits

We're proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate., This is a place for people who want to challenge themselves, learn continuously, support their teammates and make a positive impact, in and out of the office.

We've built an environment where people can thrive both professionally and personally. We support each other, celebrate the wins and lift one another up when things get tough.

Our Giants describe the team as kind, welcoming, driven and weirdly obsessed with finding joy in what we do.

Everyone's voice matters here. There's space to speak up, to laugh and to grow. Whatever your role, you'll be encouraged to bring your whole self to work, do things the right way and keep getting better, like a true Giant.

Our benefits

We believe work should support your life, not compete with it. That's why we offer a comprehensive benefits package built around five pillars of wellbeing: financial, mental, physical, professional and social. As a Real Living Wage employer and certified B Corp, we're committed to doing right by our people, creating a workplace that values balance, purpose and long-term sustainability for everyone.

Vacation, Paid time off

* Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. * We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone. * We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we'll do everything we can to accommodate your needs. * Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch! * If you're not sure you're 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience. If you need to discuss any adjustments, get in touch at jobs@sleepinggiantmedia.co.uk., Sleeping Giant Media is a purpose-driven digital marketing agency based in Kent, delivering industry-leading work across search, social, content, data and digital strategy. Since 2008, we've been on a mission to Awaken Potential - in our clients, our team and our wider community. Proudly independently owned, multi-award-winning and a certified B Corp, we're committed to doing business the right way - balancing people, planet and profit. Whether it's SEO, PPC, content marketing, or analytics, we deliver with expertise, integrity and impact. And while we take our work seriously, we don't take ourselves too seriously - you'll find no egos here, just smart, passionate people doing great work together.