Product Owner(Digital Marketing) Talent Community

As a Marketing Product Owner, you will be a key player in our global brand and marketing communications team.You lead end to end marketing communications for globally orchestrated campaigns, shaping the strategy, story, and creative that scale across markets - balancing global consistency with local relevance - to generate customer demand, support the growth of our customer platform and drive customer engagement. You will strive for continuous performance improvement, compress time to market, and transform campaign learnings into a repeatable playbook for future success., Own and communicate the product vision, strategy, and roadmap for digital marketing products and platforms (e.g. websites, campaign tools, marketing automation, lead generation journeys). Identify customer, market, and stakeholder needs through data, research, and close collaboration with marketing, sales, and analytics teams. Translate business and marketing objectives into clear product requirements, user stories, and prioritized backlogs. Work closely with cross-functional teams including marketing, UX/UI, content, data, engineering, and external partners to ensure successful delivery. Ensure continuous optimization of digital marketing solutions using performance data, insights, and feedback from markets and users. Act as a key decision-maker, balancing short-term campaign needs with long-term platform scalability and consistency. Collaborate with global and regional marketing teams to align product delivery with campaign and brand strategies.

Do you have experience in Scrum?, Experience as a Product Owner, Product Manager, or similar role in digital marketing, e-commerce, or customer-facing digital products. Strong understanding of digital marketing ecosystems, including omni-channel campaigns, customer journeys, and data-driven marketing. Hands-on experience working in Agile / Scrum environments. Ability to translate complex business needs into clear, actionable product requirements. Strong stakeholder management, communication, and prioritization skills. Data-driven mindset with experience using insights to guide product decisions.

Joining Hilti Digital & Marketing Services (HDMS) means becoming part of a modern, people-centered workplace with benefits designed to help you thrive both professionally and personally, a truly international environment that values diverse perspectives, fuels innovation, and encourages cross-cultural collaboration, supportive, close-knit leadership offering clarity, coaching, and meaningful involvement in decision-making, challenging responsibilities that strike the right balance between autonomy and teamwork, ownership of your career, giving you the freedom and support to shape your own development path, and also:

• Hybrid working model, with the option to work from home up to 50% of the time.
• Comprehensive health insurance fully covered for you and your family.
• Competitive pension scheme to support long term financial security.
• Annual Solidarity Day, allowing you to volunteer for social causes that matter to you.
• On site crèche facility (subject to availability) to support employees with young children.
• Legal assistance program (EKIE) providing guidance on various legal and administrative matters.

"We passionately create enthusiastic customers and build a better future"​
Hilti is a global leader in providing technology-leading products, systems and services to the worldwide construction industry. Our success is driven by distinction, defying convention and powering some of the world’s most ambitious feats of engineering for our customers.
We are proud to be recognized as one of best workplaces on the 2020 Fortune 100 Best Companies to Work For® list and 2019 Best place to Work by Glassdoor, and ranked among the top employers by the Great Place to Work® Institute multiple times.