Digital Analytics Manager

As a result of our expansion plans, and our continued ongoing success, we are seeking a dynamic Digital Analytics Manager to be based at our Head Office in Plymouth or London Great Portland Street Office., As a key individual within the digital function, the Digital Analytics Manager will own the analytics strategy for a complex, multi-brand estate. This role requires leveraging a deep technical toolkit, including Google Analytics, Google Tag Manager, and Google Cloud Platform to deliver robust reporting and commercial insights. Success in this role means combining this expertise with strong consent governance (OneTrust) and cross-functional collaboration to directly improve digital performance across our websites and apps., * Own the digital analytics and measurement strategy across all websites and apps

• Define and maintain measurement frameworks aligned to business objectives, trading priorities and customer journeys.
• Champion the use of Google Analytics as the core platform/source for web and app analytics, from implementation and configuration to reporting and insight.
• Lead analytics implementation and tagging governance across web and app platforms, with strong hands-on ownership of Google Tag Manager.
• Own consent and cookie management processes using OneTrust, ensuring analytics and marketing tags operate in line with consent preferences and privacy requirements.
• Work closely with digital trading & Product teams on both ad-hoc insights, as well as longer strategic initiatives.
• Work closely with Product, UX, Development and compliance teams to define data layer requirements and implementation.
• Oversee the continued development of a commercially focused centralised data warehouse
• Oversee and develop reporting and dashboarding across multiple brands and digital touchpoints, delivering clear insight to stakeholders.
• Analyse customer behaviour, traffic sources, conversion funnels and engagement trends to identify and support the optimisation of these
• Measure and evaluate digital marketing effectiveness across paid, owned and earned channels in collaboration with channel owners
• Work with CRO, UX and Product teams to assess the impact of tests, new features and journey changes.
• Monitor and maintain tracking compliance, ensuring site, app or platform changes do not compromise consent-based measurement rules.
• Manage relationships with external analytics, platform or implementation partners where relevant.
• Coach and guide internal teams on KPI understanding, use of dashboards and data-led decision making

Behaviours:

• Commercially aware
• Insight-led and curious
• Detail-focused
• Proactive and hands-on
• Collaborative
• Strong problem solver
• Comfortable operating across multiple brands and priorities
• Comfortable working in a fast-paced environment

Skills & Experience:

• Strong experience in digital analytics within a retail, ecommerce or multi-brand digital environment.
• Expert user in web and app based tracking platforms, Google Analytics 4 or similar
• Expertise in tag governance and implementation using Google Tag Manager or similar.
• Proficiency with cookie consent platforms, OneTrust or similar.
• Experience with the Google Cloud data stack (BigQuery, Vertex Search for Commerce) or equivalent data warehousing and BI tools.
• Strong understanding of ecommerce KPIs, customer journeys, conversion funnels and attribution.
• Good understanding of privacy, consent management and the impact of cookie preferences on analytics, marketing measurement and legal requirements.
• Experience working with developers on tagging, event tracking, consent rules and data layer design.
• Strong dashboarding and reporting skills using tools such as Looker Studio, Power BI, Tableau or similar.
• Ability to translate complex digital data into clear commercial insight and recommendations.
• Experience supporting testing, optimisation and digital product development.
• Strong stakeholder management and communication skills.
• Comfortable balancing strategic thinking with hands-on execution.

Desirable Experience:

• Experience with app analytics platforms such as Firebase or similar.
• Experience using behavioural analytics or journey analysis tools such as Hotjar or similar.
• Experience in setting up and managing data pipelines, including Fivetran or equivalent tools.
• Experience in retail, home, DIY or general merchandise sectors.
• Line management or mentoring experience.

• Competitive salary
• Pension
• Long service awards
• Employee discount
• Cycle to work scheme

We are a Sunday Times Top Track 100 company and one of the UK 's fastest growing privately owned companies. The Range has grown enormously since its inception in 1989, and now has over 200 stores nationwide. People are at the heart of our retail concept, and we want to invest in our staff and make the future extraordinary.