PAID Social Media Specialist

• Lead the planning, launch, and ongoing management of paid social programs across platforms such as Meta, TikTok, Pinterest, LinkedIn, and Snapchat.
• Develop media approaches that define audience targeting, spending distribution, campaign timing, experimentation plans, and measurement methods.
• Monitor campaign pacing, spending levels, and audience response each day, making timely optimizations to improve efficiency and results.
• Review performance data to identify meaningful trends, uncover opportunities, and recommend adjustments that strengthen future outcomes.
• Prepare clear performance updates and insight-driven summaries for both internal stakeholders and client-facing communications.
• Support paid amplification efforts tied to influencer, creator, and affiliate partnerships to expand campaign reach and effectiveness.
• Manage creator content whitelisting on key platforms, including Meta and TikTok, to improve distribution and engagement.
• Collaborate with cross-functional teams to align paid media activity with content development, creative direction, and influencer initiatives.
• Evaluate emerging ad products, beta features, policy updates, and platform changes to keep campaigns current and competitive.
• Contribute strategic perspective on the future of paid social, influencer marketing, and creator-led media opportunities. Requirements

• 3 plus years of experience managing paid social media campaigns in a detail-oriented marketing, media, or agency environment.
• Demonstrated knowledge of social media strategy, campaign execution, and performance optimization across multiple social platforms.
• Hands-on experience working with paid social channels such as Meta, TikTok, Pinterest, LinkedIn, or Snapchat.
• Strong ability to interpret campaign metrics and translate data into actionable recommendations and reporting.
• Experience supporting or coordinating initiatives involving creators, influencers, or affiliate marketing partners.
• Solid understanding of audience segmentation, budget management, testing methodologies, and campaign measurement principles.
• Effective collaboration and communication skills for working with cross-functional teams and presenting campaign insights clearly.

Innovation starts with people., All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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