Rudi Bauer & Anna Bertoldini
Own Your Narrative: Why Personal Branding Isn’t Optional
#1about 2 minutes
Defining personal branding and its modern importance
Personal branding is the art of intentionally influencing how people perceive you, which is crucial for visibility in a remote-first world.
#2about 3 minutes
Connecting personal branding with employer branding
An employee's personal brand can amplify the company's employer brand when they openly share their positive experiences.
#3about 2 minutes
How company culture and policies impact your brand
A company's culture and social media policies can either enable or restrict an employee's ability to build their personal brand.
#4about 3 minutes
Using employee advocacy programs to build personal brands
Employee advocacy programs empower and train employees to represent themselves and the company, boosting both personal and corporate brands.
#5about 4 minutes
Taking the first steps in building your personal brand
Start building your brand not by posting, but by engaging mindfully in discussions to grow your network and confidence.
#6about 4 minutes
A personal journey of building a professional brand
A real-world example shows how starting with commenting, sharing learnings, and saying yes to small opportunities leads to brand growth.
#7about 4 minutes
Maintaining an authentic voice across social media platforms
Adapt your content format for different platforms like LinkedIn or TikTok, but maintain your core personality to remain authentic.
#8about 2 minutes
Finding inspiration and learning from role models
Instead of copying one person, draw inspiration from various creators for different skills like copywriting, storytelling, and industry knowledge.
#9about 3 minutes
How to gather and use feedback for brand growth
Solicit content ideas from your audience through polls and ask trusted peers for feedback on your style and delivery.
#10about 5 minutes
How companies can support employee personal branding
Companies can foster personal branding by offering resources, workshops, and advocacy tools that benefit both employees and business goals.
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Matching moments
03:36 MIN
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Why personal branding initiatives must start with leadership
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How personal branding creates career opportunities
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Why every professional already has a personal brand
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Defining what makes employer branding authentic
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The strategic value of authentic employer branding
The HR Revolution: Breaking Free from Policies to People Experience
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Turning your employees into authentic brand ambassadors
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