Rudi Bauer & Anna Bertoldini

Own Your Narrative: Why Personal Branding Isn’t Optional

You have a personal brand whether you shape it or not. It's time to take control of your professional narrative.

Own Your Narrative: Why Personal Branding Isn’t Optional
#1about 2 minutes

Defining personal branding and its modern importance

Personal branding is the art of intentionally influencing how people perceive you, which is crucial for visibility in a remote-first world.

#2about 3 minutes

Connecting personal branding with employer branding

An employee's personal brand can amplify the company's employer brand when they openly share their positive experiences.

#3about 2 minutes

How company culture and policies impact your brand

A company's culture and social media policies can either enable or restrict an employee's ability to build their personal brand.

#4about 3 minutes

Using employee advocacy programs to build personal brands

Employee advocacy programs empower and train employees to represent themselves and the company, boosting both personal and corporate brands.

#5about 4 minutes

Taking the first steps in building your personal brand

Start building your brand not by posting, but by engaging mindfully in discussions to grow your network and confidence.

#6about 4 minutes

A personal journey of building a professional brand

A real-world example shows how starting with commenting, sharing learnings, and saying yes to small opportunities leads to brand growth.

#7about 4 minutes

Maintaining an authentic voice across social media platforms

Adapt your content format for different platforms like LinkedIn or TikTok, but maintain your core personality to remain authentic.

#8about 2 minutes

Finding inspiration and learning from role models

Instead of copying one person, draw inspiration from various creators for different skills like copywriting, storytelling, and industry knowledge.

#9about 3 minutes

How to gather and use feedback for brand growth

Solicit content ideas from your audience through polls and ask trusted peers for feedback on your style and delivery.

#10about 5 minutes

How companies can support employee personal branding

Companies can foster personal branding by offering resources, workshops, and advocacy tools that benefit both employees and business goals.

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