Gonçalo Sequeira
Personal Branding for Top HR Professionals
#1about 3 minutes
Why every professional already has a personal brand
Your social media profiles constitute a personal brand, which can be leveraged on LinkedIn to attract candidates and clients more easily.
#2about 1 minute
Creating content that provides genuine value
Develop content by sharing industry insights from your daily work, telling engaging stories, and offering actionable tips from your own successes and failures.
#3about 2 minutes
Four common mistakes to avoid on LinkedIn
Avoid common pitfalls like being inconsistent, over-promoting your company, ignoring engagement, and relying too heavily on AI for content creation.
#4about 2 minutes
A personal journey to becoming a LinkedIn Top Voice
The speaker shares their story of starting on TikTok to practice English and consistently creating content on LinkedIn for three years to become a Top Voice.
#5about 2 minutes
Defining your niche and content focus
Build authority by identifying a specific niche and focusing your content on the "what" and "why" of your work, reserving the "how" for clients.
#6about 4 minutes
Using a calendar and repurposing your content
Use a content calendar to stay consistent and maximize your efforts by repurposing successful content across different platforms or at a later date.
#7about 2 minutes
How to structure your content plan and choose formats
Structure your content calendar with different formats for different days and start by choosing the format you are most comfortable with, like writing or video.
#8about 3 minutes
Three immediate steps to improve your LinkedIn presence
Get started by optimizing your profile with a professional photo, creating a content calendar for the next three weeks, and actively engaging with all comments.
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