Dora Makszy

The irresistible UX: the psychology of brainwaves and clickbait

Clickbait and great UX use the same psychological triggers. Learn how to apply them ethically to build products users love.

The irresistible UX: the psychology of brainwaves and clickbait
#1about 4 minutes

Introduction to key acronyms in the design world

Key terms like UX, DX, CX, and IA are defined to establish a common language for design and development collaboration.

#2about 2 minutes

Understanding the user's problem and emotional goals

To create a product users love, it is essential to understand their needs, pain points, and emotional drivers.

#3about 3 minutes

Core psychological principles for an irresistible UX

Aligning product design with the brain's natural decision-making processes helps form habits and reduce cognitive friction for users.

#4about 2 minutes

Introducing neuro UX and brain activity in design

Brain scans reveal that designing activates multiple brain areas, and combining neuroscience with design research improves design thinking.

#5about 4 minutes

The role of dopamine and common cognitive biases

Understanding how rewards trigger dopamine and how biases like FOMO and confirmation bias influence user behavior is key to engagement.

#6about 3 minutes

Applying Gestalt principle and Hick's Law in design

Grouping similar items using the Gestalt principle and simplifying choices with Hick's Law creates intuitive and efficient user interfaces.

#7about 4 minutes

Defining dark patterns and emotional manipulation in UX

Dark patterns intentionally mislead or pressure users for business gain by exploiting psychological principles and cognitive shortcuts.

#8about 3 minutes

Practical guidelines for designing ethically

To avoid dark patterns, prioritize user wellbeing by presenting options clearly, giving users control, and protecting vulnerable populations.

#9about 2 minutes

Summary of key takeaways for building better UX

A final review of core concepts emphasizes using biases to form habits, keeping designs simple, and designing ethically to build trust.

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