Dora Makszy
The irresistible UX: the psychology of brainwaves and clickbait
#1about 4 minutes
Introduction to key acronyms in the design world
Key terms like UX, DX, CX, and IA are defined to establish a common language for design and development collaboration.
#2about 2 minutes
Understanding the user's problem and emotional goals
To create a product users love, it is essential to understand their needs, pain points, and emotional drivers.
#3about 3 minutes
Core psychological principles for an irresistible UX
Aligning product design with the brain's natural decision-making processes helps form habits and reduce cognitive friction for users.
#4about 2 minutes
Introducing neuro UX and brain activity in design
Brain scans reveal that designing activates multiple brain areas, and combining neuroscience with design research improves design thinking.
#5about 4 minutes
The role of dopamine and common cognitive biases
Understanding how rewards trigger dopamine and how biases like FOMO and confirmation bias influence user behavior is key to engagement.
#6about 3 minutes
Applying Gestalt principle and Hick's Law in design
Grouping similar items using the Gestalt principle and simplifying choices with Hick's Law creates intuitive and efficient user interfaces.
#7about 4 minutes
Defining dark patterns and emotional manipulation in UX
Dark patterns intentionally mislead or pressure users for business gain by exploiting psychological principles and cognitive shortcuts.
#8about 3 minutes
Practical guidelines for designing ethically
To avoid dark patterns, prioritize user wellbeing by presenting options clearly, giving users control, and protecting vulnerable populations.
#9about 2 minutes
Summary of key takeaways for building better UX
A final review of core concepts emphasizes using biases to form habits, keeping designs simple, and designing ethically to build trust.
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