Natalie Sieradzki

How to Build a Monetization Strategy Based on User's in-app Behavior

Could your ad strategy actually boost retention and create more paying users? Discover a data-driven approach to monetize your entire user base.

How to Build a Monetization Strategy Based on User's in-app Behavior
#1about 5 minutes

Using consumer behavior to inform your monetization strategy

Understand your market, users, and their in-app behavior to build a monetization strategy that stems from strong engagement.

#2about 6 minutes

Optimizing the onboarding experience for better retention

Focus on the 'aha moment' and core mechanics during onboarding to improve day one retention and the likelihood of future payment.

#3about 4 minutes

Measuring user engagement to predict monetization potential

Track key metrics like stickiness, session length, and core mechanic interactions to identify your most engaged users who are likely to spend.

#4about 6 minutes

Proven techniques to boost user engagement and retention

Use external triggers, address user needs for competence and autonomy, and implement rewards to keep users coming back to your app.

#5about 6 minutes

Implementing a hybrid model for purchasers and non-purchasers

Segment users into purchasers and non-purchasers, then use a hybrid model of in-app purchases and ads to maximize revenue from both groups.

#6about 2 minutes

An overview of common mobile ad formats

Learn the differences between banner, interstitial, native, rewarded, and app open ads to select the best options for your app's user experience.

#7about 6 minutes

Matching ad placements to specific user behaviors

Tailor your ad strategy by analyzing user behavior patterns related to time, traffic, retention, and engagement to optimize placements and revenue.

#8about 3 minutes

Creative reward ideas for non-gaming applications

Implement rewarded ads in non-gaming apps by offering premium feature trials, virtual currency, watermark removal, or temporary ad-free experiences.

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