Artificial Intelligence (AI) in communication with end users is now an integral part of digitized companies. Simple chatbots are often used to answer general questions. Cognitive Assistants that are based on IBM Watson Assistant, however, should be deeply integrated into business processes to deliver real added value and automate your Customer Care services. During the session, you will not only learn the basic principles of Watson Assistant, but also how to connect it with third-party databases and software, such as Jira Software or Hubspot CRM System through serverless Node.js Cloud Functions and thus integrate it into existing processes. You will be surprised how easy, intuitive and fast you can get started with Watson Assistant!