World Congress 2026 Europe

Inside Mercedes-Benz: 140 Years of Heritage meet AI

July 9, 2026 12:10 – 12:40 · 30 min Stage 11

What this session covers

How do you turn AI into real enterprise value—beyond pilots and hype?

Mercedes-Benz shares lessons from operating AI at scale: across legacy systems, compliance constraints, and complex organizations. The key insight: tools don’t make you AI-native—architecture, culture, and leadership do.

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