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World Congress 2026 Europe • Jul 9, 2026 • Session details

Inside Mercedes-Benz: 140 Years of Heritage meet AI

Daniel Geisel , Jens Petersohn

AI doesn't solve software problems; it exposes weak architecture. Discover how Mercedes-Benz scales generative AI across 7,000 legacy applications by embedding it into a modernized, governed engineering foundation.

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#1 about 6 min

Managing legacy infrastructure and distributed software systems

Scaling artificial intelligence across a heritage enterprise reveals deep technical debt and complex tool sprawl.

#2 about 2 min

Expanding AI across the product development lifecycle

Evaluating AI adoption beyond basic pull requests involves integrating design thinking, legacy migrations, and system sundowns.

#3 about 2 min

Deploying agentic harnesses for non-engineering roles

Providing autonomous assistants to project managers and user researchers accelerates adoption beyond traditional software developers.

#4 about 2 min

Building a governed ecosystem for AI adoption

Supplying managed models and central skills allows an automotive enterprise to enforce coding guidelines natively.

#5 about 2 min

Automating compliance within continuous integration pipelines

Routing all large language model requests through a central gateway ensures continuous security and automated testing.

#6 about 4 min

Optimizing token consumption to measure business value

Transparent individual usage tracking and prompt engineering skills prevent runaway operational costs during widespread adoption.

#7 about 4 min

Driving organizational capability through feedback and gamification

Utilizing internal developer surveys and gamified skill belts structures technical coaching for thousands of employees.

#8 about 2 min

Reinforcing engineering foundations against weak architectural legacy

Integrating AI models highlights systemic enterprise flaws like weak architecture and unclear asset ownership.

Matching moments

3:16 min

Driving developer productivity with AI in automotive tech

Mike Butcher Mike Butcher +3 · WWC 2024

2:59 min

Driving organizational change through clear engineering mandates

Brian Scanlan Brian Scanlan · WWC Europe 2026

3:33 min

Crucial lessons for deploying generative AI in enterprises

Alexander Trusheim Alexander Trusheim +1 · WWC 2025

2:52 min

Scaling generative AI use cases across large enterprises

Mike Butcher Mike Butcher +3 · WWC 2024

1:56 min

Scaling AI adoption to non-traditional enterprise developers

Neel Sundaresan Neel Sundaresan +1 · WWC Europe 2026

3:02 min

Engaging executive leadership to model artificial intelligence usage actively

Axel Ebert Axel Ebert +1 · WWC Europe 2026

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