Social Media Specialist

We are seeking a dynamic and creative Social Media Specialist to elevate our brand’s online presence across multiple digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze performance metrics to optimize our social media marketing strategies. Your passion for digital storytelling and expertise in social media management will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, innovative environment.

Responsibilities

• Develop and implement comprehensive social media content strategies aligned with brand goals and target audiences.
• Create, curate, and schedule engaging multimedia content including graphics, videos, and written posts using tools like Adobe Creative Suite, Photoshop, Illustrator, and video editing software.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using applications like Hootsuite and Buffer.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity; utilize these insights to refine content strategies.
• Execute targeted advertising campaigns on platforms like Facebook Advertising to increase reach and engagement while tracking performance through Google Analytics and marketing analytics tools.
• Engage with followers by responding to comments, messages, and reviews promptly to foster positive relationships and enhance brand loyalty.
• Analyze media performance data regularly to evaluate campaign effectiveness using web analytics tools; prepare detailed reports on key metrics such as reach, engagement rates, conversions, and ROI.
• Collaborate with cross-functional teams including marketing, PR, design, and sales to ensure consistent branding and messaging across all channels.

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite; basic video editing skills are essential.
• Strong understanding of SEO principles and keyword research techniques to optimize content discoverability.
• Familiarity with social listening tools and digital marketing performance monitoring platforms like Google Analytics.
• Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms.
• Excellent content writing skills with an eye for proofreading and editing for clarity and impact.
• Knowledge of marketing online analytics, media performance analytics, branding strategies, e-commerce integration, and public relations best practices.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Pulled from the full job description

• 401(k)
• 401(k) matching
• Flexible schedule, * 401(k)
• 401(k) matching
• Flexible schedule