Social Media Specialist
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Role details
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Job description
As a social media specialist, you’d be responsible for creating engagement and growing the number of followers of these platforms, helping IKEA connect and interact with more of the many people.
- Plan, create, and publish social media content aligned with IKEA tone of voice, brand identity, and local relevance
- Ensure consistency of messaging across all social media platforms
- Adapt global content to local market needs while maintaining brand standards
- Manage and coordinate with external agencies for content creation, publishing, and performance optimization
- Monitor and analyze social media performance, engagement, and KPIs to drive continuous improvement
- Identify trends, customer behaviors, and competitor activity to enhance content strategy
- Lead campaign execution across digital channels in alignment with multichannel strategy
- Collaborate with internal stakeholders (Marketing SO, commercial, PR, web, food, customer experience) to ensure a 360 integrated communication
- Act as a member of the Marketing team and proactively contribute to the marketing plan.
- Drive an open and collaborative working environment, reflecting IKEA values and culture
Requirements
- 3-5 years of experience in Social Media Account Management
- Experience in content creation and social media management
- Experience working with agencies and managing campaigns . Agency background preferred.
- Basic experience with analytics and performance reporting
- An interest and passion for social media and the opportunities it presents for reaching & interacting with audiences in new ways, and an interest in staying up to date on the latest developments and best practices.
- Motivated to live and share our IKEA culture and values.
- Degree in Marketing, Communications, or related field
About the company
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at affordable prices . We are part of IKEA Al-Homaizi Limited, operating in three countries - Kuwait, Jordan, and Morocco.
Our keywords are Home, People, Happiness, Development, Leadership, Inclusion & Diversity, All with Passion!
Join us to bridge your dreams and unique ideas within an organization that believes in People!
To plan, execute and optimize social media communication for IKEA , ensuring strong brand presence, engagement, and consistency in tone of voice while contributing to commercial and marketing objectives.
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