Paid Social Specialist

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality., We’re looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you’ll report to - your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.

You’ll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn’t converting, you’ll do well here., + Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel

• Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
• Manage tiered Sponsored Messages, Document Ads, and single-image programs
• Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management
• Run Meta mid-funnel retargeting and account-based programs
• Design and execute in-platform experiments - audience, format, bid strategy, funnel structure
• EMEA expansion
• Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy
• Build and maintain separate regional retargeting pools
• Keep EMEA segmented from core market at all times, in both build structure and reporting
• Brand awareness
• Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta
• Measure brand work on reach, frequency, and brand lift signals - not direct conversion
• Partner and account-based programs
• Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists
• Handle audience activation, campaign QA, and launch checks
• Measurement hygiene
• Own UTM construction and QA for every campaign you launch, following documented team conventions
• Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau - platform metrics are diagnostic only
• Flag anomalies with a diagnosis attached, not just a metric

• 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
• Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
• Working knowledge of Meta for B2B retargeting and account-based targeting
• Experience being held to CRM-sourced pipeline metrics, not platform conversions - comfortable in Salesforce and a BI tool like Tableau
• Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies
• Experience running multi-region programs where regions are measured separately
• Self-direction. You’ll get clear priorities and be trusted to execute without daily check-ins

Nice to have

• Experience with list-building or data enrichment tools (Clay or similar)
• Familiarity with a marketing automation platform (Marketo, HubSpot)
• Account-based marketing program experience
• Agency background managing enterprise B2B social budgets

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses - from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

• Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act.