Brand Marketing - Digital Designer

We’re looking for a designer with experience creating web and mobile experiences, rather than someone focused primarily on print or traditional graphic design.

Ideally, you’ll bring:

• Strong UI and web design skills
• Experience designing responsive, mobile-first digital experiences
• Expertise using Figma and modern design tools
• Experience creating wireframes, landing pages and customer journeys
• A solid understanding of UX, accessibility and conversion optimisation
• The ability to balance creativity with commercial objectives
• Confidence collaborating with marketing, product, UX and development teams

Salary/Package: £38,000 - £43,000 dependant on skills and experiences + health + up to 15% bonus + Up to 10% matched pension + bens

Are you a digital-first designer who loves creating intuitive, engaging online experiences? Do you get excited by crafting customer journeys that not only look great but also drive results? If so, we’d love to hear from you.

At Premier Inn, we’re looking for a Mid-weight Designer to join our in-house Brand Studio and help shape the digital experiences seen by millions of customers across our website, app, CRM communications and digital marketing channels. This is a fantastic opportunity to work on one of the UK’s most recognised consumer brands, combining creativity with customer-focused design thinking.

What you’ll be doing

You will be working closely with colleagues across Brand Marketing, Ecommerce, Product, UX and CRM, turning briefs into compelling digital experiences that support both customer needs and commercial goals. You will also play a key role in bringing the Premier Inn brand to life across every digital touchpoint, from wireframes and landing pages to app experiences, web banners and campaign assets.

We work with an established design system and apply strong UI principles, mobile-first thinking and accessibility best practices to create seamless customer journeys. Collaboration in our business is really important and working with stakeholders to present your ideas, explain your design rationale and continuously improve performance through insight-led design and optimisation is vital.

Why Premier Inn?

This is an opportunity to develop your career within a collaborative and supportive in-house design team, working on meaningful projects for a brand trusted by millions. You will have the chance to influence customer experiences at scale, learn from experienced colleagues and continue building your digital design expertise in a fast-paced, forward-thinking environment.

We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.

Ready to create digital experiences that make a difference? Apply today and help shape the future of Premier Inn’s customer journey.