Adobe Real-Time CDP Architect

1. Architecture & Strategy * Lead end-to-end Adobe RTCDP architecture design, translating business objectives into scalable data, identity, and activation frameworks. * Define enterprise customer data strategy aligned with marketing, analytics, and digital transformation initiatives. * Conduct discovery and journey-mapping workshops to define onboarding, lifecycle, engagement, and personalization use cases.

2. Data Modeling & Identity * Design and implement XDM schemas, datasets, and data models aligned with enterprise data standards. * Define and manage identity namespace strategy, identity stitching rules, and profile unification logic. * Architect unified customer profiles integrating CRM, behavioral, transactional, and offline data sources. * Improve cross-channel visibility and personalization accuracy through robust identity resolution frameworks.

3. Data Ingestion & Integration * Architect and oversee data ingestion pipelines (batch, streaming, API-based) using AEP connectors, Data Streams, and Edge Network. * Ensure reliable, scalable, and real-time data availability across systems. * Integrate AEP with external enterprise platforms (CRM, analytics, data warehouses, marketing automation tools).

4. Segmentation & Activation * Develop audience models and segmentation frameworks within RTCDP. * Enable activation across Adobe Target, Adobe Journey Optimizer (AJO), and external destinations. * Design and implement journey orchestration logic using behavioral triggers, conditional rules, and profile attributes. * Support lifecycle marketing, re-engagement, and personalization strategies.

5. Governance, Compliance & Quality * Establish data governance, consent management, and privacy frameworks aligned with regulatory and enterprise standards. * Define QA processes, data validation standards, and monitoring frameworks. * Develop measurement and performance reporting frameworks for customer data activation.

6. Leadership & Collaboration * Serve as a strategic bridge between marketing, analytics, data engineering, and IT teams. * Translate business requirements into scalable technical designs and implementation roadmaps. * Provide architectural guidance, best practices, and mentorship to implementation teams., Position Overview We are seeking an Adobe Martech Solution Architect to support a Dallas-based Architecture group. This role is part of an urgent hiring initiative, with the goal… + 2 months ago + Apply easily

We are seeking an experienced Adobe Real-Time CDP Architect with 10+ years in customer data, MarTech, and digital architecture, including 6+ years of hands-on experience designing and implementing Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP) solutions at enterprise scale. This role will lead the end-to-end architecture of unified customer data solutions, enabling real-time personalization, identity resolution, and multi-channel activation across digital and operational ecosystems., * 10+ years of experience in customer data platforms, MarTech, or digital architecture.

• 6+ years of hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP.
• Deep expertise in XDM schema design, identity resolution, and unified profile architecture.
• Strong experience with audience segmentation and multi-channel activation strategies.
• Experience integrating AEP with CRM, analytics, and enterprise data systems.
• Strong understanding of data governance, privacy, and consent management frameworks.

Project Architect Dallas, TX Permanent Salary: $80,000 - $95,000 Job Description Step into a visible, design-forward role where your technical leadership helps shape rest…

• 8 days ago +