Ecommerce Marketplace Specialist

The Ecommerce Marketplace Specialist owns day-to-day marketplace operations across TikTok Shop and other marketplace channels while supporting business growth through product launches, affiliate programs, merchandising, and operational excellence. This role partners closely with cross-functional teams to optimize marketplace performance, improve the customer experience, and identify opportunities for growth.

What You’ll Do

Marketplace Operations

• Own daily marketplace operations across TikTok Shop, DoorDash, Uber, and other marketplace partners.

• Manage product assortment, pricing, promotions, and merchandising to ensure accurate and engaging customer experience.

• Lead product launches, seasonal campaigns, and marketplace merchandising updates.

• Resolve catalog, feed, and operational issues in partnership with internal teams and external vendors.

• Partner with the Drop Ship Specialist to support key launches, peak seasons, and operational priorities as needed.

• Monitor marketplace performance and recommend opportunities to improve sales, conversion, and operational efficiency.

TikTok Affiliates & Creator Support

• Own execution of the TikTok Shop Affiliate Program.

• Recruit, onboard, and manage creator partnerships.

• Coordinate creator campaigns, product sampling, and TikTok LIVE activations.

• Analyze affiliate performance and recommend optimizations to drive growth.

Reporting & Insights

• Track marketplace KPIs and prepare recurring performance reports.

• Analyze sales, traffic, conversion, and assortment performance to identify trends and opportunities.

• Provide data-driven recommendations that support business planning and growth initiatives.

• Bachelor’s degree in Business, Marketing, Merchandising, or a related field, or equivalent experience.

• 3-5+ years of experience in ecommerce, marketplace operations, digital merchandising, social commerce, or a related field.

• Experience managing marketplace platforms such as TikTok Shop, Amazon, Walmart Marketplace, or similar.

• Strong understanding of ecommerce merchandising, product catalogs, pricing, promotions, and marketplace operations.

• Experience with Feedonomics or similar feed management tools preferred.

• Strong analytical skills with the ability to translate data into actionable recommendations.

• Advanced proficiency in Excel or Google Sheets; experience with reporting and analytics tools is a plus.

• Excellent organizational and project management skills with the ability to manage multiple priorities.

• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.

• Experience with Salesforce Commerce Cloud is a plus.

• Flexibility to support peak business periods, including holiday seasons.