CRM Specialist

Responsible for day-to-day management of CRM campaign processes from design through deployment and contributing to meet sales growth targets for the CRM Marketing channels.

A day in the life, what you’ll be doing:

• Oversee the development and deployment of SMS and app push notifications.

• Partner cross-functionally with creative, copywriting, merchandising, and finance teams to develop marketing campaigns to support business goals.

• Manage segmentation strategies to power batch campaigns & triggered customer journeys.

• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.

• Update and monitor weekly & monthly reports, flag performance trends, and deliver insights & recommendations to optimize the program.

• Assist in financial forecasting for SMS program and work closely with finance team to manage budget.

• Partner with email specialist on QA of email marketing campaigns.

• Personalize content to enhance customer engagement and drive conversions.

• Maintain an exceptional level of attention to detail in all aspects of CRM activities.

• Stay current with best practices & monitor industry marketing trends.

• B.A./B.S. Degree; degree in marketing preferred.

• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.

• Strong knowledge of Microsoft Excel (Database experience is a plus).

• Knowledge of email and SMS marketing.

• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.

• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).

• Strong technical skills (HTML experience is a plus).

• High attention to detail and strong organizational skills.

• Ability to efficiently and effectively self-direct and prioritize work.

• Strong communication and interpersonal skills.

• Project management skills with the ability to lead cross-functional teams.

• Ability to operate efficiently at a tactical level against strategic goals., * While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.

• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.

• Ability to work in open environment with fluctuating temperatures and standard lighting.

• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.

• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.

Salary Range: $75,000

Pac Perks:

• Dog friendly office environment

• On-site Cafe

• On-site Gym

• $1,000 referral incentive program

• Generous associate discount of 30-50% off merchandise online and in-stores

• Competitive long term and short-term incentive program

• Immediate 100% vested 401K contributions and employer match

• Calm Premium access for all employees

• Employee perks throughout the year

Physical Requirements, This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.