Data Analyst

ING Bank N.V.

Madrid, Spain

22 days ago

Role details

Contract type

Permanent contract

Employment type

Full-time (> 32 hours)

Working hours

Shift work

Languages

English, Spanish

Job source

www.jobleads.com

Tech stack

A/B Testing Big Data Automation of Marketing Power BI SAS (Software) SQL Databases Data Analytics

Job description

Work closely with marketing, digital, and sales teams to define target audiences, execute data-driven campaigns, monitor and optimize performance, and deliver actionable insights to increase conversion and commercial impact.
Build and manage target groups for marketing campaigns (selection, segmentation, eligibility rules), prepare and deliver campaign-ready datasets for activation tools, and ensure correct setup and execution across digital channels.
Track and analyze campaign performance (conversion, CTR, funnel metrics, ROI), identify optimization levers across targeting, timing, content and channel mix, and run analyses to improve acquisition, activation and cross-sell performance.
Develop customer segments based on behavior, lifecycle and needs; identify high-potential audiences and propensity-to-buy signals; translate business needs into data-driven targeting strategies.
Prepare and maintain campaign datasets and marketing bases, automate recurring campaign processes (selection, reporting, monitoring), and ensure scalability and reliability using SAS/SQL.
Build dashboards in Power BI to monitor campaign performance and funnel evolution, provide clear, actionable insights to marketing and commercial teams, and support test-and-learn frameworks (A/B testing, uplift analysis).
Act as a data partner in campaign planning and optimization cycles, translating commercial questions into data use cases and analyses, and working closely with digital marketers, campaign managers and conversion specialists.

Requirements

Strong interest in marketing, campaigns and digital sales.
Ability to link data analysis to commercial impact and conversion.
Analytical and technical skills: SQL (SAS) for building campaign selections.
Experience with large datasets, segmentation, targeting.
Ability to analyze campaign results and identify improvement actions.
Familiarity with KPIs such as conversion, funnel drop-offs, engagement metrics.
Ability to translate data into clear business recommendations.
Strong collaboration with non-technical stakeholders.
Good knowledge of English and Spanish.
Nice to have:
Experience with campaign tools / CRM / marketing automation platforms.
Experience with A/B testing and experimentation frameworks.
Knowledge of SAS / Power BI.
Banking, e-commerce or marketing analytics experience.

Benefits & conditions

Flexible work arrangements: balance of office and remote work.
Restaurant card and health and life insurance for you and your family.
Flexible remuneration model with tax-advantaged benefits (nursery, transport card, training aids).
Free company shuttle on multiple routes.
Banking benefits: special loans, mortgage conditions, pension plan after 1 month.
Employee wellness: physiotherapy service, gympass, professional clinics.
Employee networks for diversity and inclusion.
International remote work program.
Other benefits such as electric mobility solutions, doctor, hairdresser, gym, etc.