Paid Social Specialist

The Paid Social Specialist will be responsible for developing and executing paid social media campaigns that drive online traffic and revenue to the company’s website/app. This includes managing budgets, create copies and creatives requests, targeting audience segments, and analyzing campaign performance., * Developing, implementing, and optimizing Social Ads campaigns to maximize return on investment.

• Brainstorming and execution of new ideas using various targeting options and creatives.
• Analyze online trends, consumer behaviors, and market dynamics to inform advertising strategies.
• Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
• Establish and monitor KPIs such as conversion rates and prediction performance metrics.
• Conduct A/B tests, analyze data, and produce reports for continuous optimization.
• Generate comprehensive reports on campaign performance, funnel analysis, and ROI/ROAS providing actionable insights and recommendations.
• Collaborate with cross-functional teams to align online advertising with overall performance and marketing goals.
• Continuously analyze data to identify opportunities and challenges within the online strategy.
• Identify and pursue new opportunities for growth by testing new advertising solutions and tools

• 2-3 Years experience in running advertising campaigns on social media platforms with high monthly budget
• Knowledge of advertising tools such as Facebook Ads, TikTok Ads, X Ads, etc.
• In-depth knowledge of digital marketing principles and best practices.
• Ability to optimize costs and effectively utilize advertising budget with proficiency in Excel and online analytics tools.
• Good organizational skills and time management
• Excellent communication skills, capable of presenting complex data in an actionable manner.
• Ability to work in a dynamic environment and manage multiple campaigns.
• Independent and highly motivated with a demonstrated ability to succeed.
• Quick learner with the ability to adapt to changes in a fast-paced industry.
• Desire for continuous learning and exploration of new advertising tools and strategies
• Creativity and ability to think outside the box
• Effective negotiations with external partners

• Fluent English Mandatory: spoken/written

  Spanish Language is an Advantage

• Previous experience with RMG campaigns - Advantage
• Technological/mathematical aptitude

If you enjoy working with technologies and marketing and thrive in a fast-moving, cross-functional environment, we want to hear from you.