Social Media Specialist

Reporting to the Director of Social Media, the Social Media Specialist develops, creates and amplifies engaging content across the University’s primary social media channels while supporting the University’s broader digital storytelling strategy. This position plans and executes integrated social media campaigns; develops platform-specific strategies for emerging and established channels, including YouTube; supports the promotion and growth of the University’s podcast portfolio; monitors trends and conversations affecting the University’s reputation; and helps maintain a consistent institutional voice across digital platforms. The specialist collaborates closely with content creators, videographers, photographers and executive communications staff to maximize the reach and impact of University stories., Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status. Equal Opportunity Employer Statement The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

Applicant Documents

Required Documents

1. Curriculum Vitae / Resume
2. Cover Letter

Optional Documents, 1. * Please select the response below that best describes your experience/education for the Public Communications Specialist position.

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Management Preferences

• Demonstrated knowledge of AP Style and experience creating content for institutional or brand social media channels is highly desirable.
• Preferred candidates will have experience supporting or promoting podcasts, including developing social media campaigns, creating multimedia promotional assets and implementing audience engagement strategies across digital platforms.
• Experience supporting YouTube channel management, video optimization, audience growth strategies and performance analytics is also preferred.
• Candidates should demonstrate expertise managing institutional social media accounts across platforms including Facebook, Instagram, LinkedIn, X, TikTok and YouTube.
• Experience developing video-first content strategies, optimizing YouTube content for audience growth, promoting podcasts or multimedia storytelling, strong copywriting and editing skills, analytics reporting, and knowledge of social media trends and best practices is preferred., + Bachelor’s, Master’s, or Doctorate in a related field
• Associate’s, Bachelor’s, Master’s, or Doctorate in an unrelated field and 4 years of related experience
• Associate’s in a related and 2 years of related experience
• Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
• Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
• None of the above

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. Primary Purpose of Organizational Unit