Social Media Specialist

DEFINITION: The Social Media Coordinator supports Cape Fear Community College’s social media presence through day-to-day content creation, scheduling, campus engagement, photography, video production, and performance tracking. Working under the direction of the Social Media Manager, this position helps maintain an active, timely, engaging, and brand-consistent presence across the College’s social media platforms. SUPERVISION RECEIVED AND EXERCISED:

• Receives direct supervision from the Social Media and Communications Manager.
• Exercises no supervision.

Duties & Responsibilities (Essential Functions) ESSENTIAL AND OTHER IMPORTANT FUNCTIONS STATEMENTS: Essential and other important responsibilities and duties may include, but are not limited to, the following: Essential Functions:

• Create, schedule, and publish social media content across College platforms under the direction of the Social Media Manager.
• Develop, capture, and edit engaging short-form video, photography, graphics, Stories, Reels, and other platform-specific content while maintaining College brand standards.
• Identify and capture content from classrooms, labs, events, student activities, workforce training, and other College programs and locations.
• Draft social media copy and adapt messaging appropriately for different platforms and audiences.
• Maintain and update the social media content calendar.
• Support social media campaigns related to enrollment, academic programs, Continuing Education, workforce development, events, student success, and other College initiatives.
• Monitor College social media channels, including comments, messages, mentions, and tags, and respond or escalate as appropriate.
• Assist with real-time social media coverage of college events, announcements, and other high-volume periods as needed.
• Coordinate with faculty, staff, students, and members of the Marketing and Community Relations team to gather information, photos, video, and other content.
• Edit photos and video for social media use while maintaining College brand standards.
• Assist with identifying students, employees, alumni, programs, and community partnerships that offer strong storytelling opportunities.
• Monitor social media trends, emerging platforms, content formats, and audience behaviors and share relevant opportunities with the Social Media Manager.
• Track basic social media performance metrics and assist with regular reporting and analysis.
• Maintain organized digital files and archives of social media photos, video, and other content.
• Support appropriate accessibility practices, including captions, alternative text, and other accessible social media content practices.
• Follow College policies and applicable requirements related to privacy, permissions, copyright, accessibility, and brand standards.
• Coordinate the Cape Fear Influencer Program, working directly with student influencers to develop social media content, provide creative direction and feedback, coordinate collaborative projects, monitor participation and deliverables, and ensure student-created content aligns with CFCC’s brand and communications goals.
• Perform other duties as assigned., * Maintain effective audio-visual discrimination and perception needed for:
• Making observations
• Reading and writing
• Communicating with others
• Operating assigned equipment
• Handling varied tasks simultaneously
• Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:
• Standing, walking, or sitting for extended periods of time
• Operating assigned equipment
• Handling varied tasks simultaneously
• Bending, stooping, climbing, or lifting up to 50 pounds
• Maintain mental capacity, which allow the capability of:
• Making sound decisions
• Responding to questions
• Demonstrating intellectual capabilities, * This position requires regular activity across CFCC campuses and at College events to capture social media content. Some evening or occasional weekend work may be required to support events and other College activities.

Knowledge of:

• Strong understanding of major social media platforms and how content and audiences differ across platforms.
• Demonstrated ability to create engaging short-form video and social media content.
• Strong photography and video skills using smartphones and/or professional equipment.
• Ability to edit video and images using appropriate creative software and mobile applications.
• Strong writing, editing, grammar, and proofreading skills.
• Ability to communicate effectively with students, employees, and community members.
• Strong organizational skills and ability to manage multiple assignments and deadlines.
• Ability to work independently while operating within an established social media strategy.
• Ability to recognize engaging stories and content opportunities in a college environment.
• Understanding of social media analytics and basic performance metrics.
• Ability to exercise sound judgment when representing the College publicly.
• Knowledge of digital accessibility and social media best practices.
• Ability to learn and appropriately use emerging technology, including AI-enabled tools, to improve content development and workflow efficiency.
• Ability to work collaboratively as part of a creative and communications team.

Ability To:

• Perform related work as required.
• Work well both independently and as part of a team with individuals with diverse backgrounds.
• Communicate clearly and respectfully, both orally and in writing.
• Establish and maintain cooperative working relationships with those contacted in the course of work

• Interpret and apply CFCC goals, objectives, policies, procedures, rules, and regulations, Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be: Minimum Education/Training: Associate degree in communications, marketing, digital media, journalism, graphic design, photography, videography, or a related field. Minimum Experience: Two years of experience creating social media, digital, video, photography, or communications content. Relevant internships, freelance work, or demonstrated professional content creation may be considered toward the experience requirement. Preferred Education/Training, Experience, Skills:

• Bachelor’s degree in communications, marketing, digital media, journalism, or a related field.
• Experience managing or producing content for organizational or institutional social media accounts.
• Experience producing short-form video for platforms such as Instagram, TikTok, Facebook, and YouTube.
• Experience with Adobe Creative Cloud, Canva, social media management platforms, or similar tools.
• Experience with photography and video production.
• Experience in higher education, nonprofit, public-sector, or community-focused communications.

• Demonstrated portfolio of social media, photography, video, or other digital content., * Candidates are required to submit OFFICIAL TRANSCRIPTS for all degrees obtained prior to their first day of work or hire date. If highest level of education is High School diploma or equivalent, proof of completion is required.

• Candidates who have obtained their education outside of the US and its territories must have their academic degree(s) validated, at their own expense, by an outside credential evaluation service as equivalent to the Baccalaureate or Master’s degree conferred by a regionally accredited college or university in the United States.