Marketing Technology Senior Product Owner

• Own the translation of marketinguse cases into scalable technology solutions across platforms (e.g., CDP,campaign tools, personalization).
• Partner with engineering and datateams to define data flows, integrations, and activation strategies.
• Evaluate trade-offs acrossmarketing platforms to ensure long-term scalability and efficiency.

Strategic Product Execution

• Partner with product leaders totranslate high-level product strategy into executable backlogs, ensuringalignment with enterprise priorities and business objectives.
• Own the translation of marketinguse cases into scalable technology solutions across platforms (e.g., CDP,campaign tools, personalization)
• Partner with engineering and datateams to define data flows, integrations, and activation strategies
• Evaluate tradeoffs acrossmarketing platforms to ensure long-term scalability and efficiency
• Rapidly assess and understand keyproduct features that will have a significant impact on the assigned squads.
• Work with various squads to craftclear and concise user stories with defined acceptance criteria.
• Lead sprint demos and ensure thesuccessful delivery of features that meet predefined business criteria.
• Ensure alignment between productvision and execution across different product squads, coordinating efforts withother Product Owners as necessary.

Cross-Squad Collaboration andLeadership

• Lead and actively participate inall squad ceremonies, including sprint planning, backlog refinement, andretrospectives.
• Facilitate backlog refinementmeetings to ensure user stories are broken down into manageable, deliverableincrements within each sprint.
• Act as the primary point ofcontact for integrating cross-squad efforts, ensuring coherent and consistentproduct development across teams.
• Foster a culture of continuousimprovement by contributing to and facilitating Product Owner communities ofpractice, sharing knowledge and best practices across squads.

Stakeholder Engagement

• Partner with marketing leaders totranslate high-level business needs, user stories, and use cases intoexecutable backlogs, ensuring alignment with product sponsor priorities,visions, and business objectives.
• Serve as the bridge betweenstakeholders and development squads, ensuring that feedback is rapidlyintegrated and business objectives are consistently communicated and aligned.
• Engage regularly withstakeholders, Product Sponsors, and Product Managers to provide insights onprogress, aligning deliverables with the overarching enterprise strategy.
• Use a data-driven approach tovalidate decisions and provide evidence-based recommendations for new featuresand iterations.

Agile Methodology Advocacy

• Champion agile practices withinthe squads, ensuring that teams are following agile best practices to deliverhigh-quality features.
• Utilize agile management toolslike Agility to track product development progress and maintain data integrity.
• Promote a culture of flexibilityand responsiveness, adapting the development process as priorities shift.

WHATDOES SUCCESS LOOK LIKE IN THIS ROLE?

• Maintain a roadmap and prioritizedbacklog aligned to key business goals and outcomes.
• Improve campaign speed, targetingaccuracy, or personalization effectiveness.
• Enable more efficient audienceactivation and measurement.
• Drive adoption of marketingtechnology capabilities across teams.

• Experience owning or contributingto marketing technology platforms or ecosystems.
• Familiarity with customerdata, campaign execution, personalization, or measurement systems.
• Experience owning or contributingto marketing technology platforms or ecosystems.
• Foster upskilling opportunitiesacross teams, elevating capabilities in areas that need development to supporta culture of continuous improvement and innovation.
• Strong organizational andprioritizations skills.
• Data and solutions driven.
• Innovative thinker and problemsolver.
• High adaptability, strategic, anddetail oriented.
• Deliver value by translating userstories into high-level product enhancements.
• Ability to work in a fast-paced,dynamic environment.
• Ability to plan and carry outresponsibilities with passion, enthusiasm, and a can-do attitude.
• Consistentlyprioritizes safety and security of self, others, and personal data.
• Embraces diverse people, thinking, andstyles.
• Possesses a high school diploma, GED, or high schoolequivalency.
• Is at least 18 years of age and has authorization to work inthe United States.

What will give you a competitive edge (preferred qualifications)

• Working knowledge of agile methodology and scrum implementation.
• Knowledge of key performance metrics with focus on analytics andoptimization.
• Experience using Excel, Tableau and/or Power BI for data-drivenanalysis.
• Strong project management, organizational, and prioritizationsskills.
• Knowledge of key performance metrics for omni-channel with focuson analytics and optimization.
• Commerce/retail experience, preferably within Delta Air Lines orcompetitor in travel industry.

Our culture is rooted in a shared dedication to living our values - Care, Integrity, Resilience and Servant Leadership - every day, in everything we do. At Delta, our people are our success. At the heart of what we offer is our focus on Sharing Success with Delta employees. Exploring a career at Delta gives you a chance to see the world while earning great compensation and benefits to help you keep climbing along the way:

• Competitive salary,industry-leading profit sharing program, and performanceincentives
• 401(k) with generous companycontributions up to 9%
• New hires are eligible for upto 2-weeks of vacation. This is earned for use in the following vacationyear (April 1 - March 31)
• In addition to vacation, newhires are eligible for up to 56 hours of paid personal time within a12-month period
• 10 paid holidays per calendaryear
• Birthing parents are eligiblefor 12-weeks of paid maternity/parental leave
• Non-birthing parents areeligible for 2-weeks of paid parental leave
• Comprehensive health benefitsincluding medical, dental, vision, short/long term disability and lifeinsurance benefits
• Family care assistancethrough fertility support, surrogacy and adoption assistance, lactationsupport, subsidized back-up care, and programs that help with loved onesin all stages
• Holistic Wellbeing programsto support physical, emotional, social, and financial health, includingaccess to an employee assistance program offering support for you andanyone in your household, free financial coaching, and extensive resourcessupporting mental health
• Domestic and Internationalspace-available flight privileges for employees and eligible familymembers
• Career development programsto achieve your long-term career goals
• World-wide partnerships toengage in community service and innovative goals created to focus onsustainability and reducing our carbon footprint
• Business Resource Groupscreated to connect employees with common interests to promote inclusion,provide perspective and help implement strategies
• Recognition rewards andawards through the platform Unstoppable Together
• Access to over 500 discounts,specialty savings and voluntary benefits through Deltaperks such as carand hotel rentals and auto, home, and pet insurance, legal services, andchildcare

Join us as a driving force behind digital innovation, where your expertise will shape the future of Delta’s Marketing Technology and accelerate our transformation into a highly effective, data-driven, and technology-enabled organization.

As a Product Owner, you’ll work cross-functionally to tackle complex challenges, translating high-level business goals into actionable product capabilities. You’ll develop a holistic understanding of how integrated efforts across teams drive meaningful outcomes within our marketing ecosystem.

This role requires not only strong product execution, but also a working understanding of how marketing capabilities are enabled through integrated technology and data systems.

You’ll collaborate with multiple squads using agile best practices to deliver consistent, data-informed product features. Beyond execution, you’ll champion a culture of continuous improvement-identifying upskilling opportunities, enhancing team capabilities, and fueling innovation across the organization.