Social Media Specialist

We are seeking a dynamic and innovative Social Media Specialist to elevate our collectible business presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and leverage analytics to optimize our social media strategies. Your energetic approach will help us connect authentically with our audience, build brand loyalty, and drive measurable results through creative storytelling and targeted marketing efforts. This paid position offers an exciting opportunity to influence our digital footprint and grow your expertise in a fast-paced, collaborative environment., * Develop and implement comprehensive social media marketing strategies aligned with brand goals.

• Create high-quality, engaging content including graphics, videos, photography, and written posts tailored for various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning.
• Optimize content for SEO by integrating relevant keywords and hashtags to increase visibility and reach.
• Collaborate with the public relations team to manage brand reputation and respond promptly to comments or inquiries.
• Use web analytics tools like Google Analytics to track campaign success, refine strategies, and report on key performance indicators.
• Oversee paid advertising campaigns on Facebook and other platforms to maximize engagement and conversions.
• Maintain consistent branding across all channels by adhering to visual guidelines using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite tools.
• Engage in relationship management by interacting with followers, influencers, and partners to foster community growth.
• Support e-commerce initiatives by promoting products through targeted social media campaigns and compelling content creation.

Do you have experience in Stakeholder relationship building?, * Proven experience in social media management within a digital marketing or related environment.

• Strong proficiency in social listening tools such as Hootsuite or Buffer for monitoring brand mentions and industry trends.
• Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating visually appealing content.
• Experience running Facebook Advertising campaigns with a focus on audience targeting and ad optimization.
• Knowledge of SEO best practices including keyword research, content optimization, and web analytics via Google Analytics.
• Familiarity with video editing software for producing engaging multimedia content tailored for social platforms.
• Ability to analyze data from web analytics tools to derive actionable insights that improve campaign performance.
• Excellent proofreading skills ensuring all content is clear, accurate, and aligned with branding standards.
• Strong relationship management skills with the ability to engage diverse audiences effectively in a fast-paced environment. Join us as a Social Media Specialist if you’re passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for digital marketing to help us connect meaningfully with our community while advancing your career in a vibrant setting!

Pulled from the full job description

• Flexible schedule