Social Media Specialist

In your role as a Social Media Specialist, you will be responsible for executing Wolfspeed’s global social media strategy across both organic and paid channels. You will manage the day-to-day delivery of social content, monitor and optimize campaign performance, identify emerging platform trends, and provide data-driven insights that support broader marketing and communications initiatives. Reporting to the Head of Global Digital Marketing, you will serve as a key social media subject matter expert and partner closely with Marketing Communications, Corporate Communications, Brand, and external agency partners., * Execute Wolfspeed’s global organic and paid social media strategy across key platforms, ensuring content aligns with brand standards, business objectives, and campaign priorities.

• Create, publish, monitor, and optimize social media content, with a strong focus on LinkedIn performance, audience engagement, and platform best practices.
• Measure and report on social media performance using platform analytics, dashboards, and campaign tracking tools, providing actionable recommendations for improvement.
• Monitor social media trends, audience behaviors, algorithm updates, and emerging content formats, proactively sharing insights with key stakeholders.
• Partner with Marketing Communications, Corporate Communications, Brand teams, and external agencies to deliver impactful social campaigns and thought leadership content.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Minimum of 3 years’ professional experience in social media marketing, social media management, or digital marketing roles.
• Demonstrated expertise managing LinkedIn as a strategic marketing channel, including content creation, audience engagement, platform analytics, and performance optimization.
• Hands-on experience executing and monitoring both organic and paid social media campaigns.
• Strong understanding of campaign tagging, UTM tracking, social media reporting, and performance measurement.
• Excellent written and verbal communication skills with the ability to present performance insights to diverse audiences.
• Proven ability to manage multiple priorities, campaigns, and deadlines in a fast-paced, cross-functional environment.
• Proficiency with social media management, analytics, and reporting tools.
• Ability to work standard business hours in a hybrid or office-based environment, as required., * Experience developing LinkedIn thought leadership, executive visibility, or employee advocacy programs within a B2B environment.
• Experience managing paid social budgets and optimizing media spend for campaign performance.
• Familiarity with CRM, marketing automation, or digital marketing platforms.
• Experience within the semiconductor, electronics, manufacturing, industrial technology, or related sectors.

At Wolfspeed, we believe the most powerful innovations are created by people who care deeply about what they build and why it matters. As the leader in silicon carbide technology, we are enabling a more sustainable, electrified future, one breakthrough at a time.