Social Media Specialist
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Role details
Tech stack
Job description
- Create, design and manage published daily content across various social media platforms including Facebook, Instagram and Company Websites for all locations
- Develop engaging multimedia content such as graphics, videos, and photography that resonate with target customers.
- Monitor social media channels for comments, and messages; respond promptly to inquiries
- Utilize tools for scheduling daily posts
- Collaborate with the managers and owners to ensure brand consistency across all digital platforms.
- Conduct proofreading of all published content to maintain high-quality standards.
- Stay updated on industry trends in digital marketing and public relations to inform strategy development.
- Create consistent meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement and promoting social media campaigns
- Staying up to date on best practices and emerging trends in social media
- Taking photographs for all social media outlets
- Suggesting recommendations to adjust the social media marketing strategy for optimal results
- Create and sync calendars of holidays and events with social media
- All company handouts (event packets, brochures, direct mailer designs, menus)
- Create and sync calendars of holidays and events with social media
- Monitor and evaluate company’s social media presence on yelp, google, TripAdvisor, Facebook, Instagram, Pinterest etc.
- All company handouts (event packets, brochures, direct mailer designs, menus)
- Provide general office support such as answering calls, emails, and scheduling appointments
- Make reservations using booking systems and ensure all details are accurate
Requirements
We are seeking a creative and detail-oriented Social Media Specialist to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of social media platforms. This role is essential in enhancing our brand presence online, engaging with our customers, and driving traffic to our website., * Proven experience in social media management or digital marketing.
- Strong skills in photography and graphic design; proficiency in Canva and Wix is a plus.
- Must be able to write clearly and with good logic, and ensure that content has correct punctuation and grammarExcellent proofreading skills with a keen eye for detail.
- Familiarity with Hospitality Industry a plus.
- Strong time management skills to effectively plan out your day
- Knowledge of public relations principles and practices is advantageous.
- Ability to work collaboratively within a team environment while also being self-motivated.
- Excellent writing, editing, presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Excellent written and verbal communication skills in the English language
- Preferable: BA in Communications, Marketing, Business, New Media or Public Relations
- Must have at least 3 year experience
If you are passionate about social media, have a knack for creativity, and are eager to contribute to a growing team, we encourage you to apply for this exciting opportunity., * Social media marketing: 3 years (Required)
Benefits & conditions
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
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