Sr. Social Media & Reputation Specialist

We’re looking for a creative, strategic, and highly driven Senior Social Media & Reputation Specialist to elevate and protect the voice of our enterprise brands. This role is ideal for someone who thrives in fast-paced environments, understands how to build engaged online communities, and knows how to turn data, trends, and customer sentiment into meaningful brand impact.

Compensation Range: $50,000-$75,000, with a typical starting of $60,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You’ll Do

Social Media Strategy & Content:

• Develop and execute innovative social media strategies aligned with each brand’s voice, goals, and audience

• Build and maintain strategic content calendars that align with campaigns, trends, and seasonal opportunities

• Create engaging platform-specific content including graphics, videos, infographics, and copy

• Ensure all creative aligns with brand standards and messaging

Community Engagement & Reputation Management:

• Manage and engage with online communities across social and review platforms

• Respond thoughtfully and professionally to customer feedback, comments, and reviews

• Maintain a 100% response rate across review sites while protecting and strengthening brand reputation

• Monitor brand sentiment and proactively identify opportunities or risks

Social Listening & Analytics:

• Track trends, competitor activity, and audience conversations to drive strategy and innovation

• Build and optimize social listening queries for brand and competitive insights

• Analyze campaign and reputation performance, providing actionable recommendations and reporting to leadership

Influencer & Cross-Functional Collaboration:

• Partner with influencers and industry partners to expand brand reach when applicable

• Collaborate closely with marketing, design, customer support, and dealership teams to ensure consistent messaging across channels

Events & Real-Time Content:

• Support on-site events through content capture, execution, and social coverage

• Identify and create engaging moments for digital and social storytelling before, during, and after events

• Participate in event planning to maximize audience engagement opportunities

• 3+ years of social media experience (automotive industry experience preferred but not required)

• Strong understanding of social media strategy, platform trends, and reputation management

• Exceptional written communication and creative storytelling skills

• Experience creating engaging digital content across multiple platforms

• Strong business acumen with the ability to align social strategies to business goals

• Comfortable working cross-functionally with internal teams and external partners

• Bachelor’s degree in Marketing, Communications, or related field preferred but not required, High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We offer a comprehensive benefits package designed to support you and your family, including:

• Competitive pay

• Medical, Dental and Vision Plans

• Paid Holidays & PTO

• Short and Long-Term Disability

• Paid Life Insurance

• 401(k) Retirement Plan

• Employee Stock Purchase Plan

• Lithia Learning Center

• Vehicle Purchase Discounts

Lithia & Driveway is the largest automotive retailer in North America and listed on the Fortune 500 (NYSE: LAD). Drive your career forward with roles in Sales, Finance, Service, Technology and Corporate. With thousands of vehicles and hundreds of locations, the career possibilities are endless. Join us as we accelerate towards growth in automotive and beyond!