Social Media Specialist

RAGTOP FIRE CO is one of America’s fastest growing firefighting companies in America. We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to engage audiences effectively. Your expertise in digital marketing tools and social media strategies will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our online voice and connect with diverse audiences through creative storytelling and strategic outreach. Let your creativity flow through your workspace and join one of the best working environments available.

Responsibilities

• Develop and execute comprehensive social media content strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content such as graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
• Implement targeted advertising campaigns on Facebook and other platforms to boost reach and engagement.
• Analyze social media performance data using Google Analytics, web analytics tools, and platform-specific insights to optimize content strategies.
• Collaborate with public relations teams to enhance brand reputation through strategic communication efforts.
• Conduct keyword research for SEO purposes to improve content visibility across search engines and social platforms.
• Engage with followers by responding promptly to comments, messages, and inquiries to foster strong community relationships.
• Stay updated on the latest trends in digital marketing performance monitoring, media editing tools, and social media innovations to continually refine strategies.

• Proven experience in social media management, content creation, and digital marketing analytics.
• Proficiency with Adobe Photoshop, Illustrator, and other Adobe Creative Suite applications for graphic design and media editing.
• Strong knowledge of social media platforms’ algorithms, advertising options (including Facebook Advertising), and best practices for content marketing.
• Familiarity with social listening tools such as Hootsuite or Buffer for monitoring online conversations.
• Ability to analyze data using Google Analytics or similar web analytics tools to assess campaign effectiveness.
• Excellent writing skills with a keen eye for proofreading and brand consistency.
• Experience in public relations or relationship management is a plus.
• Knowledge of SEO principles, keyword research techniques, and digital marketing performance metrics is highly desirable.
• Creative mindset with the ability to produce compelling visual content through photography or video editing skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.

Pulled from the full job description Professional development assistance Parental leave Health insurance Paid time off Employee discount Health savings account Relocation assistance, * Employee discount

• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Relocation assistance