Product Owner

• Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.

• Define and manage product backlogs for solutions across:

o Digital advertising platforms (Search, Display, Social, Programmatic) o Marketing automation and campaign management systems o Customer segmentation and targeting tools

• Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.

• Collaborate with marketing, analytics, and engineering teams to:

o Translate business and campaign goals into scalable product features o Incorporate data-driven insights into product decisions

• Drive integration with ad tech and martech ecosystems, such as:

o Google Ads, Meta Ads, DSPs, CDPs o Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)

• Own product roadmap, prioritization, and delivery using Agile and Waterfall methodologies.

• Lead digital transformation initiatives focused on:

o Enhancing customer acquisition and retention o Improving campaign effectiveness and attribution

• Utilize Jira for backlog management, sprint planning, and progress tracking.

Do you have experience in Stakeholder management?, Do you have a Bachelor’s degree?, Must Have Technical/Functional Skills

• Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms

• Hands-on exposure to:

• Campaign lifecycle management

• Audience targeting and segmentation

• Performance marketing and attribution models

• Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes

• Advanced experience with Jira and Confluence

• Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs

• Experience working with cross-functional teams:

• Marketing, Data Science, Engineering, and Business stakeholders

• Ability to translate marketing strategies into technical product requirements

• Excellent communication skills across:

• Technical teams (developers, architects)

• Business leadership and marketing stakeholders, Qualifications : BACHELOR OF COMPUTER SCIENCE

(part of Tata group) 3.93.9 out of 5 stars New York, NY $100,000 - $120,000 a year