Senior Salesforce Marketing Cloud Specialist

Marketing Operations Leadership Management Governance Innovation Scalability Data Privacy Communication Life Sciences Pharmaceuticals Authentications Data Structures Medical Devices Business Metrics Vendor Management Change Management Influencing Skills Performance Metric Business Valuation Project Estimation Business Objectives Project Coordination Technology Solutions Enterprise Marketing Marketing Operations Technology Ecosystems Audience Segmentation Full Stack Development Stakeholder Management Project Implementation Salesforce Sales Cloud Artificial Intelligence Business Transformation Salesforce Marketing Cloud Code Of Federal Regulations Customer Data Platform (CDP) Healthcare Industry Knowledge Customer Relationship Management Marketing Performance Measurement And Management Health Insurance Portability And Accountability Act (HIPAA) Compliance, Abbott Laboratories is seeking a Senior Salesforce Marketing Cloud Specialist to support and enhance its enterprise marketing technology ecosystem. This highly visible individual contributor role will serve as a key partner across Marketing, IT, Compliance, and external agency teams, helping drive the successful delivery of marketing technology initiatives while ensuring scalability, compliance, and operational excellence.

This position is ideal for someone who combines deep Salesforce Marketing Cloud expertise with strong stakeholder management skills. You’ll play a critical role in guiding platform strategy, supporting campaign execution, evaluating technical solutions, and ensuring marketing systems operate effectively within a regulated healthcare environment.

This is a high-impact opportunity with significant exposure to executive stakeholders and ownership of end-to-end Marketing Cloud initiatives., Salesforce Marketing Cloud Leadership

• Support the design, optimization, and ongoing management of Salesforce Marketing Cloud and related CRM solutions.
• Provide strategic and technical guidance on campaigns, journeys, audience segmentation, data structures, and platform enhancements.
• Review solution designs, configurations, integrations, and agency deliverables to ensure alignment with business objectives and platform best practices.
• Evaluate technical estimates, implementation plans, and delivery approaches while identifying risks, dependencies, and opportunities for improvement.
• Help define and maintain standards for integrations and data flows between Marketing Cloud, Sales Cloud, and connected enterprise systems.

Campaign Execution & Reporting

• Support marketing teams in executing scalable, data-driven campaigns across multiple customer segments.
• Ensure reporting frameworks and performance metrics are consistent, accurate, and actionable.
• Partner with stakeholders to establish measurement strategies and drive continuous optimization of marketing programs.

Cross-Functional Collaboration

• Serve as a liaison between Marketing, IT, Compliance, and external vendors to ensure seamless project execution.
• Coordinate priorities, deliverables, and communications across multiple teams and stakeholders.
• Facilitate discussions between technical and non-technical audiences, translating complex concepts into clear business recommendations.
• Support day-to-day marketing technology operations and provide leadership when key team members are unavailable.

Governance, Compliance & Risk Management

• Ensure marketing technology solutions comply with healthcare industry regulations and organizational standards.
• Support governance initiatives related to:
• HIPAA/PHI and PII protection
• Consent and preference management
• CAN-SPAM/CASL compliance
• Data retention and audit readiness
• Access controls and security best practices
• Maintain documentation, architecture standards, and decision records to support operational continuity and compliance audits., In this role, you’ll become a trusted advisor for Abbott’s marketing technology initiatives by:
• Delivering scalable and compliant Marketing Cloud solutions.
• Building strong partnerships across Marketing, IT, Compliance, and agency teams.
• Ensuring reliable platform performance and operational continuity.
• Driving timely project execution and measurable marketing outcomes.
• Maintaining the highest standards of governance, data privacy, and system integrity.

Why This Role?

• Work for a global leader in healthcare and medical technology.
• Own high-visibility Salesforce Marketing Cloud initiatives from strategy through execution.
• Partner directly with executive stakeholders and cross-functional leaders.
• Make a meaningful impact in an environment where technology, marketing, and patient-focused innovation intersect., Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools. Related Jobs Senior Antenna Engineer TEKsystems

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• 4-7+ years of experience working with Salesforce Marketing Cloud and CRM platforms.
• Hands-on experience supporting campaign execution, platform optimization, system integrations, and reporting.
• Strong understanding of Salesforce Marketing Cloud including:
• Journey Builder
• Audience Segmentation
• Contact & Subscriber Data Management
• Reporting & Analytics
• Preference Center Management
• Experience integrating and managing data between Salesforce Sales Cloud and Marketing Cloud.
• Ability to review technical designs, project estimates, and implementation approaches.
• Experience supporting marketing performance measurement and reporting initiatives.
• Strong project coordination and stakeholder management skills.
• Experience working in regulated environments with privacy, governance, and compliance requirements.
• Excellent verbal and written communication skills with the ability to influence stakeholders at multiple levels., * Experience within healthcare, pharmaceutical, medical device, or life sciences organizations.
• Familiarity with:
• HIPAA
• HITRUST
• 21 CFR Part 11
• GxP or validated systems environments
• Knowledge of Customer Data Platform (CDP) concepts.
• Understanding of email deliverability, authentication, and marketing operations best practices.
• Experience supporting vendor management, platform governance, audits, and change management processes.

This is a Contract position based out of Alameda, CA. Pay and Benefits

The pay range for this position is $85.00 - $95.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type

We’re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That’s the power of true partnership. TEKsystems is an Allegis Group company., We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.