Social Media Specialist

The Social Media Specialist will manage Aerotek, Actalent and Aston Carter’s social media presence to serve our customers, grow our online community and drive brand engagement. The ideal candidate will be a highly creative, tech-savvy individual who can bring a consistent brand voice and personality to our social channels; create and guide engaging content; and use data to continuously improve performance., * Manage Aerotek, Actalent and Aston Carter social media channels, including Facebook, LinkedIn, Instagram and YouTube, in a consistent voice aligned with the overall brand strategy and business objectives

• Create and produce original social content, including copy, partnering with the design team on graphics, and short-form video
• Build and manage a social content calendar, working closely with the Content Manager, PR team and other internal department leads
• Monitor social channels for engagement opportunities, respond to comments and direct messages and moderate content to maintain a positive community experience
• Increase social followers and drive engagement through both organic and paid tactics
• Track key metrics evaluating online success and create reports on social media activities to show progress and communicate actionable insights
• Stay current on platform updates, algorithm changes, emerging social trends and competitor activity; and recommend adjustments to strategy accordingly
• Act as a brand steward, ensuring all social and marketing materials align with brand voice, tone and visual guidelines

• Bachelor Degree in Communications, Marketing or Business or equivalent experience
• 2-5 years of experience planning and creating social media content and conversations on behalf of a brand or organization
• Strong collaborator; able to quickly track down answers for community questions and work with a diverse team to plan and execute social media plans
• Customer-service oriented with a strong work ethic
• Ability to think both analytically and creatively on projects
• Outstanding interpersonal skills, including the ability to handle internal clients with tact and diplomacy and provide excellent customer service to clients and contractors
• Strong, creative writer
• Early adopter of new technologies and social networks
• Ability to be flexible and work with ambiguity; individual ownership
• Familiarity with social media monitoring systems, such as Hootsuite
• Understanding of Facebook Insights, Twitter Analytics, and LinkedIn Analytics

Special Requirements:

• Preferred: Knowledge of Facebook advertising, LinkedIn advertising and Twitter advertising
• Preferred: Knowledge and experience using Adobe Marketing Cloud (Omniture), Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Per Pay Transparency Acts: The range for this position is $58,700 - $88,100 + annual bonus potential of $5,500

Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role is eligible for the following:

Medical, dental & vision

401(k)/Roth

Insurance (Basic/Supplemental Life & AD&D)

Short and long-term disability

Health & Dependent Care Spending Accounts (HSA & DCFSA)

Transportation benefits

Employee Assistance Program

Tuition Assistance

Time Off/Leave (PTO, Primary Caregiver/Parental Leave)

Our People Are Everything. Aerotek Inc. provides staffing and services solutions in manufacturing, logistics, construction, aviation, facilities and maintenance. We provide the expertise, solutions and people required to rise to the challenges of North American industry. Headquartered in Hanover, Md., Aerotek operates a unified network of over 200 offices across North America, supporting more than 14,000 clients each year. Aerotek is an operating company within Allegis Group, a global leader in talent solutions. To learn more, visit: Aerotek.com .