Data Analyst

OPTIMUS IT SERVICES

Brussel, Belgium

2 days ago

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Role details

Contract type

Permanent contract

Employment type

Full-time (> 32 hours)

Experience level

Experienced

Experience required

3 years minimum

Working hours

Regular working hours

Languages

Dutch, French

Job source

Adobe Analytics Power BI SQL Databases Data Analytics Tools for Reporting

Analyse the performance of marketing campaigns, communications and events and provide actionable insights to support decision-making and marketing strategy.
Develop and maintain dashboards, reports and KPIs to measure campaign effectiveness, customer behaviour and market trends.
Identify improvement opportunities and recommend data-driven solutions to enhance customer experience, campaign conversion and business results.
Analyse marketing performance across the marketing funnel and conversion funnel.
Work closely with Brand & Corporate Functions and other performance analysts to strengthen a culture of performance and data-driven decision-making.
Document and support the use of tools for analysing marketing and communication performance.
Train and support users in using available performance analysis and reporting tools.
Collaborate effectively with stakeholders, challenge existing approaches and contribute to continuous improvement.

At least 3 years of experience measuring the performance of marketing and communication initiatives.
Strong knowledge of marketing performance KPIs, marketing funnels and conversion funnels.
Strong analytical skills with the ability to transform complex data into actionable insights and business recommendations.
Strong knowledge of Power BI.
Knowledge of Adobe Analytics and Sprinklr.
Strong proficiency in SQL and experience processing complex data.
Experience with change management in a complex organisation is highly valued.
Strong collaboration, communication and stakeholder management skills, with the ability to challenge and influence others.
Good knowledge of French and passive knowledge of Dutch, or vice versa.
Willingness to work in a 50% on-site / 50% homeworking setup.