Social Media Specialist

As the Social Media Specialist, you will implement social media communications for our Marketing strategy. You will manage and support brand-led and home-specific social media channels including planning a wide range of advertising campaigns and creating social media post templates for our care homes to use on their pages. This also includes managing admin rights for home-specific pages. Your focus will be on enhancing Barchester’s presence online through the brand’s social media platforms through organic and paid activity, with the ultimate aim of driving the reputation of the home to our target market and generating enquiries through our social advertising campaigns You will collaborate with the Head of Digital Marketing and our Social Media agency to boost social media engagement and meet commercial goals. This is a fantastic opportunity to work on a wide range of online marketing campaigns and initiatives as part of a fast-paced team.

Hybrid working, you will work from home whilst visiting our office once a week located in Finsbury Square, London. Will also include frequent visits to our care homes and hospitals across the UK, flexibility and a willingness to travel is important.

Your specific responsibilities as a Social Media Specialist at Barchester will include:

• Write social media templates for our care home admins to use on their pages including community engagement templates and brand led templates that showcase our USPs and offer
• Writing and scheduling weekly posts through our social media management tools
• Producing weekly social media round-ups and monthly social media reports
• Working inconjuction with our social media agency to plan, execute and deliver a wide range of advertising campaigns to drive interest
• Utilise data from our CRM to better target our potential customers through social advertising Liaising with our Customer Service Manager and PR team as required to support on any social or PR issues to protect our reputation Assisting with ad-hoc digital projects, campaigns, initiatives, or events.

To join us as a Social Media Specialist at Barchester, you will have proven marketing experience and management of brand profiles within social media including social advertising. You must have excellent written communications skills and experience of using Brandwatch (or similar) and social media monitoring tools. You must have experience of utilising data from CRM platforms to improve the targeting of our social media campaigns. Your strong attention to detail and can-do approach means you’ll be happy to turn your hand to a range of different tasks, while your solid organisational and prioritising skills ensure you can work on and deliver several different projects at the same time. You’re someone who’s full of initiative, with interpersonal skills that enable you to work well as part of a team. If you have a degree that would be an advantage, but isn’t essential.

As well as a competitive salary, we can offer you impressive benefits which would include a contribution pension scheme and free training and development. You’ll also have plenty of opportunity to grow your career in a large organisation with a warm and supportive environment.

If you’d like to use your marketing, writing and communications skills in an organisation that provides the quality care you’d expect for your loved ones, this is an empowering and rewarding place to be.