TikTok Specialist

We’re looking for a creative and data-driven TikTok Specialist to provide ongoing strategic support to strengthen the performance, reach, and engagement of the project’s TikTok presence. The consultant will provide expert guidance on TikTok platform developments, algorithm changes, content optimisation, and performance analysis to support the project’s objectives., The TikTok Specialist will provide expert advice and analysis to maximise the effectiveness of the projects TikTok strategy by:

• Monitoring and interpreting changes to the TikTok algorithm and platform features.
• Advising on content and editorial approaches based on platform trends and algorithm developments.
• Analysing channel performance and identifying opportunities for growth and engagement.
• Supporting the communications team with data-driven recommendations to improve content performance.

Do you have experience in Social media management?, Essential

• Demonstrated professional experience managing or advising high-performing TikTok accounts.
• Strong expertise in TikTok algorithms, audience growth strategies, and platform optimisation.
• Proven ability to interpret analytics and translate data into actionable recommendations.
• Experience using TikTok Analytics and relevant third-party monitoring and reporting tools.
• Experience conducting social media benchmarking and competitive analysis.
• Excellent analytical and communication skills.
• Ability to provide clear, practical, and evidence-based recommendations.

Desirable

• Familiar with analysing and advising on TikTok strategies in emerging markets.
• Experience working with NGOs, media organisations, advocacy campaigns, or public-interest communications.
• Familiarity with influencer engagement and creator trends.
• Experience working in multicultural and international contexts.

The Centre for Information Resilience (CIR) is an independent organisation dedicated to exposing human rights violations and threats to democracy. We achieve this through open source research, digital investigations, capacity-building with local partners, and collaboration with media to amplify our impact.

CIR was born out of a determination to expose those spreading harm - online and offline - around the world, particularly in areas of violent conflict, such as Ukraine, Sudan and Myanmar. Our projects are at the forefront of efforts to investigate and document human rights abuses, war crimes, harms targeting women and minorities, and influence operations. We work closely with multilateral and national justice accountability bodies.