Social Media Specialist

University Marketing and Communications is looking for a creative, organized professional with a passion for storytelling to implement the University’s social media strategy, focusing on audience engagement, content creation, copyediting and content optimization.

As part of University Marketing and Communications, the Social Media Specialist will support the Associate Director of Social Media in enhancing the brand and national reputation of the University of Dayton. The position works collaboratively with others in the division to execute, measure, optimize and implement the institution’s social media strategy.

The Social Media Specialist is responsible for developing and posting social media content; copywriting and copyediting; developing and pitching fresh, engaging ideas to be implemented on University social accounts; responding to and engaging with our community; assisting with issues management and crisis communications; and reporting takeaways and trends.

Rooted in our Catholic, Marianist traditions, University Marketing and Communications is committed to inclusion and belonging. This position assists in authentically and intentionally representing all members of the UD community in our publications and posts.

Hybrid work arrangement is available (three days per week on campus in Dayton, Ohio; two days per week remote).

Do you have experience in Managing projects?, Do you have a Bachelor’s degree?, * Bachelor’s degree.

• Experience in creating on-brand content for social media, including being a voice for a business, organization or other entity.
• Effective collaboration skills.
• Proven experience in taking initiative, meeting deadlines and shepherding projects from concept to completion.
• Strong written communication skills., While not everyone may possess all of the preferred qualifications, the ideal candidate will bring many of the following:
• Two years of experience in social media, communications or marketing.
• Demonstrated ability to write and schedule engaging, branded and strategic content and monitor an online community.
• Experience with social community management (e.g., monitoring brand feedback, social listening, issues management).
• Demonstrated success in following social media trends and implementing a social media campaign.
• Experience benchmarking, monitoring and analyzing social media performance using tools such as Brandwatch, Hootsuite, Sprout Social, Facebook Insights, etc.
• Ability to effectively develop collaborative partnerships.
• Knowledge of and sensitivity to a Catholic, Marianist work environment.