Senior Digital Analyst

Please note that this role is based in London Paddington with an expectation of 12 days per month office attendance What’s the job?:

• Lead digital analysis to uncover growth opportunities, diagnose performance and drive data-led optimisation across key business areas.
• Partner with Group and Banner stakeholders, including B&Q, Screwfix and Castorama, to deliver actionable insights that influence commercial and customer decisions.
• Apply strong analytical and statistical techniques to identify root causes, evaluate performance and translate complex data into clear recommendations.
• Work with Commercial teams to improve product visibility, customer engagement, conversion and overall commercial performance.
• Collaborate with AI and Digital Product teams to define KPIs and evaluate personalisation, recommendations and other AI-powered digital experiences.
• Champion digital analytics by enabling self-service insights, embedding data-led decision-making and improving analytical processes, tracking and data quality.
• Contribute to the digital data roadmap, prioritise high-impact opportunities and support junior analysts through mentoring and sharing best practice.

• Experience in digital analytics across eCommerce and/or digital product. Proven ability to turn complex data into commercial insights and actionable recommendations.

• Experience with digital analytics tools such as Google Analytics ,Contentsquare (or equivalent).
• Experience using visualisation tools (Looker Studio, Power BI or Tableau).
• Understanding of digital measurement and tagging (Tealium iQ or GTM desirable).
• Strong SQL skills; experience with Google BigQuery or equivalent data platforms.
• Strong stakeholder engagement, including commercial and cross-functional teams.
• Confident data storytelling and presentation skills for varied audiences.
• Proactive self-starter able to own complex analysis independently.

Beneficial Skills & Experience:

• Experience of working with and providing insights on trading related data
• Clear examples of developing and supporting more junior analysts in a team
• Knowledge of Google Marketing products (SA360, Google Ads, DV360).

How We Work We believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating - whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration.

We value the perspectives new team members bring and encourage you to apply - even if you don’t meet 100% of the requirements.

What We Offer An inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here.

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Diversity & Inclusion Our customers come from all walks of life - and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.