Social Media Specialist

As our Social Media Specialist, you’ll own social media strategy and execution across all platforms, with a primary focus on Instagram, TikTok, Pinterest and LinkedIn. You’ll work with the marketing team to develop the strategy, create and execute content, contribute to our paid social efforts, and report on what’s working. This is a hands-on role for someone who can both think strategically and produce the work., Strategy:

• Work closely with marketing leadership and the broader marketing team to develop the social media strategy across all platforms (Instagram, TikTok, LinkedIn, Pinterest, and others), aligning content with brand goals, product launches, and seasonal trends.
• Plan and manage the content calendar across platforms.
• Stay current on social media trends, platform algorithms, and best practices, and apply them to keep our content fresh and competitive.

Content Creation & Execution:

• Develop and execute on-brand content end to end. Depending on the project, this may mean filming and appearing in content yourself, briefing and collaborating with our designer, or working with our creator and partnerships coordinator to source UGC creators.
• Write compelling copy tailored to each platform, including text overlays and captions, while maintaining the brand’s voice.
• Create clear, on-brand briefs for creators and influencers to guide UGC and partnership content.
• Create and edit graphics and videos using tools such as Canva, Figma, and other editing software. Strong video editing skills are essential.

Paid Social:

• Review and assess past ad creatives to identify what’s working and where there’s opportunity.
• Develop new creative ideas for paid campaigns, and propose organic content concepts that support paid efforts.
• Partner with the broader marketing team on paid social execution and performance.

Analytics & Reporting

• Track and report on social media performance across platforms, including reach, engagement, follower growth, and conversions.
• Translate metrics into actionable insights, and use them to refine content and strategy over time.
• Monitor paid social performance alongside organic, and report on what’s driving results.

Community Management

• Engage with the audience by responding to comments and DMs in the brand’s voice, fostering community and surfacing customer feedback to the team.

Collaboration

• Work closely with the design, creator/partnerships, and marketing teams to ensure cohesive messaging and seamless execution.

Do you have experience in Video marketing?, * 3+ years of experience in social media or digital marketing, preferably in beauty, skincare, or CPG.

• Proven ability to develop social strategy and execute content hands-on.
• Strong video editing skills and proficiency with Capcut, Canva and Figma.
• Excellent copywriting skills, with an eye for platform-specific text overlays and captions.
• Comfortable being on camera and/or directing creators and designers to produce content.
• Familiarity with platform analytics tools such as Meta Business Suite and TikTok analytics.
• Solid understanding of paid social and the ability to evaluate and ideate ad creative.
• Strong knowledge of social media trends, platform algorithms, and best practices.
• Creative, proactive, and able to manage multiple projects at once.

Preferred Qualifications

• Experience working with influencers, UGC creators, or affiliate programs.
• Adobe experience (Photoshop, Illustrator, Premiere).
• Enthusiasm for skincare and beauty trends.

$26 - $28 an hour - Full-time, Pulled from the full job description

• 401(k)
• Health insurance
• 401(k) matching
• Paid time off
• Employee discount
• Dental insurance, * Be part of a fast-growing brand committed to clean, effective skincare.
• Work in a supportive, collaborative environment.
• Enjoy opportunities for professional growth and skill development.

Pay: $26.00 - $28.00 per hour, * 401(k)

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Timeless Skin Care is a leader in clean, effective, and affordable skincare solutions. As a family-owned and operated company with a presence in Target stores and over 85 countries worldwide, we pride ourselves on creating innovative products that empower customers to look and feel their best. We’re looking for a creative, strategic Social Media Specialist to own and grow our presence across platforms.